learn how to leverage the power of BRAND FOR social and environmental CHANGE
IT TAKES A VILLAGE to build a brand
In a perfect world, solutions for the climate crisis and social justice would be embraced purely on their merit. But this isn’t a perfect world. We have to be smart about how we help people to embrace change.
‘Brand’ is a proven and powerful mechanism to build deep, long-term relationships with people. It is also notoriously complex. It requires a wide range of skills and knowledge.
But you don't have to do it alone. It takes a village to build a brand – and we are that village.
join the community
We are a group of brand professionals, founders, solopreneurs and creatives.
We are all on a journey to make a difference through our work. Here is how we support each other.
resources
Get all our tried-and-tested tools and brand case studies
Courses
Learn how to build your brand – or help others build theirs
Network
Join an intimate group of like-spirited professionals for support & collaboration
Events
Come hang out with us in bi-weekly live events for inspiration and answers
LEARN ON YOUR OWN
Would you rather go solo? Read the book, use a tool, or get inspired by a case study.
Branding Guidebook
Your roadmap to a strong brand
Case Studies
Learn from world-class changemaking brands
Tools
Work with our tried-and tested branding tools
insights + inspiration for your brand
Discover how a fifty year old brand is able to keep its identity and thrive through rapid growth, shifting trends, and a raging climate crisis. GET THE CASE STUDY
Marine biologist Dr. Ayana Elizabeth Johnson inspires people to act on the climate crisis. READ MORE
You want to get B Corp certification, and you need a mission or purpose statement that packs a punch. We break down the art of writing purpose statements that are B Corp-worthy and totally you. READ MORE
ABOUT US
Brand The Change was founded in 2014 by brand developer Anne Miltenburg to help changemakers leverage the power of brand.
We started with a single tool, the Brand Thinking Canvas, which led to the book Brand The Change, and training programs for thousands of changemakers, from Kenya to Canada.
Today we are a learning community with members from 40+ countries, building brands in areas from regenerative agriculture to renewable energy, and sustainable fashion to tech for good.
