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    <loc>https://brandthechange.org/blog/how-to-prevent-pinkwashing-during-pride-month-2024</loc>
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    <lastmod>2025-05-20</lastmod>
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      <image:title>Blog - How to Prevent Pinkwashing during Pride Month in June 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/cf1c7fd4-fd3f-4c48-bb91-818238410598/Tony-gay-bar.jpg</image:loc>
      <image:title>Blog - How to Prevent Pinkwashing during Pride Month in June 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - How to Prevent Pinkwashing during Pride Month in June 2024 - Make it stand out</image:title>
      <image:caption>Photo by Mercedes Mehling on Unsplash</image:caption>
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      <image:title>Blog - How to Prevent Pinkwashing during Pride Month in June 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/3d303919-c6f3-4a56-b37e-5fd5717de1a2/Converse-pride.jpg</image:loc>
      <image:title>Blog - How to Prevent Pinkwashing during Pride Month in June 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - How to Prevent Pinkwashing during Pride Month in June 2024 - Make it stand out</image:title>
      <image:caption>Photo of Delta Air Lnes boat during the Amsterdam Pride Canal Parade. Photo credits Delta News Hub</image:caption>
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      <image:title>Blog - How to Prevent Pinkwashing during Pride Month in June 2024 - Make it stand out</image:title>
      <image:caption>Rainbow-branded gas station by Shell in the Netherlands. Photo Credits- Simon Lenskens.</image:caption>
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  <url>
    <loc>https://brandthechange.org/blog/anand-giridharadas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-07</lastmod>
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      <image:title>Blog - book recommendation: winners take all, by anand giridharadas - Make it stand out</image:title>
      <image:caption>Anand Giridharadas, photo by Mackenzie Stroh</image:caption>
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  <url>
    <loc>https://brandthechange.org/blog/pride-amsterdam-lgbt-brand-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
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      <image:title>Blog - New in the library: the Pride Amsterdam Brand Case Study 2024 - Make it stand out</image:title>
      <image:caption>Lesbian visibility week celebration 2023, courtesy Pride Amsterdam Instagram.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - New in the library: the Pride Amsterdam Brand Case Study 2024 - Make it stand out</image:title>
      <image:caption>The Pride Amsterdam brand case study offers tons of inspiration for anyone looking to build an inclusive brand.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - New in the library: the Pride Amsterdam Brand Case Study 2024 - Make it stand out</image:title>
      <image:caption>Senior Pride Concert 2023, courtesy Pride Amsterdam Instagram. Photo credits, Jeroen Ploeger.</image:caption>
    </image:image>
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      <image:title>Blog - New in the library: the Pride Amsterdam Brand Case Study 2024 - Make it stand out</image:title>
      <image:caption>LGBT+ brand and marketing case study</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - New in the library: the Pride Amsterdam Brand Case Study 2024 - Make it stand out</image:title>
      <image:caption>Pride Flag in the streets of Amsterdam, Courtesy Pride Amsterdam</image:caption>
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  <url>
    <loc>https://brandthechange.org/blog/dr-ayana-elizabeth-johnson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/d0d9733a-8362-4b20-8b64-5782e8f9c914/AM_guestauthor1_c.jpg</image:loc>
      <image:title>Blog - How Dr. Ayana Elizabeth Johnson inspires people to act on the climate crisis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - How Dr. Ayana Elizabeth Johnson inspires people to act on the climate crisis - Make it stand out</image:title>
      <image:caption>Dr. Ayana Elizabeth Johson’s new book, What if we get it right? is out now. “Our climate future is not yet written. What if we act as if we love the future?” Illustration by Anje Jager for Brand The Change, all rights reserved.</image:caption>
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  <url>
    <loc>https://brandthechange.org/blog/inspiring-brands-for-change-patagonia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1574325987973-T8R5KF36QG1HO4I9VHWN/onepercentfortheplanet.jpg</image:loc>
      <image:title>Blog - The Brand Story of Patagonia</image:title>
      <image:caption>Patagonia ensure they give as much as they get through the 1% pledge.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/71a29f42-43ab-4d66-a07e-de09566d4067/patagonia-brand-case-study-01.jpg</image:loc>
      <image:title>Blog - The Brand Story of Patagonia - Make it stand out</image:title>
      <image:caption>Find the full Patagonia brand case study in our library.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1574325777283-6BUTM84PCTRTXLVOEZFJ/patagonia-campaign-classic.jpg</image:loc>
      <image:title>Blog - The Brand Story of Patagonia</image:title>
      <image:caption>An example of how Patagonia turned their philosophy into action</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - The Brand Story of Patagonia - Make it stand out</image:title>
      <image:caption>Brand case study of patagonia</image:caption>
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    <image:image>
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      <image:title>Blog - The Brand Story of Patagonia</image:title>
      <image:caption>The fast fashion industry has become one of the most wasteful consumer industries in the world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1574325874927-VRMEJS1IWVAGGONU57IT/wornwear-patagonia.jpg</image:loc>
      <image:title>Blog - The Brand Story of Patagonia</image:title>
      <image:caption>“People love their gear and they love to talk about the experiences that they've had in them.” - Alex Weller, Patagonia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1574326850948-JZKRS05ZBS4BI3XBCGOV/patagonia-brand-ambassador.png</image:loc>
      <image:title>Blog - The Brand Story of Patagonia</image:title>
      <image:caption>Dylan Thompson, Patagonia Alpine Climbing brand ambassador.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1574324982591-UTUODT4TY2PYMJNRXDG2/patagonia-mountain-logo.jpg</image:loc>
      <image:title>Blog - The Brand Story of Patagonia</image:title>
      <image:caption>The Mount Fitz Roy skyline that inspired Patagonia founder, Yvon Chouinard, and became part of the brand’s logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1574325561709-2PLOA9P6RCFZVFA6UJT2/patagonia-brand-ambassador.png</image:loc>
      <image:title>Blog - The Brand Story of Patagonia</image:title>
      <image:caption>Big wave surfers like Roman Navarro rely on well performing gear, yet wetsuits are the definition of un-sustainable products.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - The Brand Story of Patagonia - Make it stand out</image:title>
      <image:caption>brand case study of patagonia, a purpose driven brand analysed. What makes the Patagonia brand so good? Download the patagonia case study example as a pdf</image:caption>
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  <url>
    <loc>https://brandthechange.org/blog/tips-sustainable-promotional-material-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/e5a86be4-43de-4baf-89cd-aab082dd1fcf/pexels-polina-tankilevitch-3735210.jpg</image:loc>
      <image:title>Blog - Seven Tips to Make Your Brand Merchandise More Sustainable - Make it stand out</image:title>
      <image:caption>Reusable coffee cup from Australian company KeepCup.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/cc2140ee-9aa7-4b95-9573-6d436b5bff2c/Artboard+1.png</image:loc>
      <image:title>Blog - Seven Tips to Make Your Brand Merchandise More Sustainable - Make it stand out</image:title>
      <image:caption>Instead of gifting branded merch, gift a (virtual) experience such as yoga class or a gathering.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1598287a-9bef-4789-acc9-a867dff94a9d/92a12c5e-2cc9-48a7-a3a9-c4d36732cb6b_rw_1200.jpg</image:loc>
      <image:title>Blog - Seven Tips to Make Your Brand Merchandise More Sustainable - Make it stand out</image:title>
      <image:caption>“In the land of getting my money right” tote bag by The Finance Bar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/f931bc3e-6e03-4e43-960f-e82f79fb0531/sustainable-merchandise.jpeg</image:loc>
      <image:title>Blog - Seven Tips to Make Your Brand Merchandise More Sustainable - Make it stand out</image:title>
      <image:caption>You can customize MOYU notebooks and give them away as brand merch. 1 MOYU replaces 15 regular notebooks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/b38e2799-9afc-4590-8a6e-99186a8d5467/Studio-JUX-Nepal-tshirt.png</image:loc>
      <image:title>Blog - Seven Tips to Make Your Brand Merchandise More Sustainable - Make it stand out</image:title>
      <image:caption>Studio Jux makes ethical, sustainable clothing and promotes its brand accordingly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/9b0eb164-ab5a-43eb-964f-cb0e0fc24a2d/GQ-NYerTote-Dip.png</image:loc>
      <image:title>Blog - Seven Tips to Make Your Brand Merchandise More Sustainable - Make it stand out</image:title>
      <image:caption>Tote bags by the New Yorker magazine</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Seven Tips to Make Your Brand Merchandise More Sustainable - Make it stand out</image:title>
      <image:caption>“Emotional baggage” tote bags from The School of Life</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/78a6b8e2-5ea6-43ca-8c65-ad69ac1369b5/non-plastic-event-badge.jpg</image:loc>
      <image:title>Blog - Seven Tips to Make Your Brand Merchandise More Sustainable - Make it stand out</image:title>
      <image:caption>Event hosts can drop the plastic name badges and opt for wooden cards with laser prints and lanyards made by local artisans. The wooden name badges at Playing for the Planet 2024 in Nairobi had smaller plastic name labels on top.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/abad8f5b-ae75-4d6f-931e-c6036fcfff0b/nqobile-vundla-n9UQCavpuE4-unsplash.jpg</image:loc>
      <image:title>Blog - Seven Tips to Make Your Brand Merchandise More Sustainable - Make it stand out</image:title>
      <image:caption>Do you want to create a more sustainable event? Don’t add the event year to your brand merchandise. Photo by Nqobile Vundla on Unsplash</image:caption>
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  </url>
  <url>
    <loc>https://brandthechange.org/blog/b-corp-purpose-statement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/eb946b32-3eaa-41e2-922c-e17d7e40c2f8/headspace-purpose.jpeg</image:loc>
      <image:title>Blog - Nailing your b-corps application with a strong purpose statement - Make it stand out</image:title>
      <image:caption>The purpose of the Headspace meditation app - to improve the health and happiness of the world, is visible in all its illustrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/289069b2-6b3b-4c1d-b650-edc07b954782/patagonia-purpose-writing.jpeg</image:loc>
      <image:title>Blog - Nailing your b-corps application with a strong purpose statement - Make it stand out</image:title>
      <image:caption>Yvon Chouinard, founder of Patagonia, is the poster boy for purpose. But the company was already over 40 years old when he wrote the famous statement “We’re in business to save our home planet.” So give your genius some time. Photo by Campbell Brewer</image:caption>
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  </url>
  <url>
    <loc>https://brandthechange.org/blog/how-to-stay-sane-brand-creative-director</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-01</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/nation-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/bc69c9fa-0746-4964-adf4-8c1de325fc70/place-branding-africa.jpg</image:loc>
      <image:title>Blog - can Nation branding boost the opportunities for under-represented countries? - Make it stand out</image:title>
      <image:caption>To Africans and many in the social impact and innovation space, Nairobi is known as the City of Cheetah’s - filled with fast moving startups and brimming with micro-entrepreneurs. Outside of these circles, the world has yet to catch up. Decades of under-representation and mis-representation in the media are hard to correct. Photo by Amani Nation on Unsplash</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/3f1a2542-4118-4ebe-9799-4ac042e467a1/place-branding-africa.jpeg</image:loc>
      <image:title>Blog - can Nation branding boost the opportunities for under-represented countries? - Make it stand out</image:title>
      <image:caption>Rwanda sponsored the football club Arsenal for four years starting in 2018 to grow its tourism sector. Tourism campaigns is proven to be possibly effective in driving visitors, but research has shown that it does not alter the perception of a country as a whole (Note: this campaign was not covered in Anholt’s book, which was published in 2010)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/936196c2-95fc-4dd8-8965-20cf9391449a/simonanholt.jpeg</image:loc>
      <image:title>Blog - can Nation branding boost the opportunities for under-represented countries? - Make it stand out</image:title>
      <image:caption>Simon Anholt has a storied career working with the presidents and prime ministers of 54 countries. If he ever started a country, he says in his TED speaker list of resources, Bob Marley’s “stir it up” would be its national anthem.</image:caption>
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  <url>
    <loc>https://brandthechange.org/blog/inspiring-brands-for-social-change-triodos-bank-shares-its-brand-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
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      <image:title>Blog - Inspiring brands for change: Triodos Bank - Make it stand out</image:title>
      <image:caption>Triodos campaigns across Europe feature the payoff ‘Follow Your Heart, Use Your Head’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1574081332646-AN8HB44MV4G8SRQHTDTF/btc_greo.jpg</image:loc>
      <image:title>Blog - Inspiring brands for change: Triodos Bank</image:title>
      <image:caption>Greo Belgers was Marketing Director at Triodos Bank until 2022, when he became Chief Marketing &amp; Innovation Officer and Member of the Executive Board at BMW.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1574081540097-LLUC4555INEIYGGGSFIE/john-lennon-yoko-ono-lie-in-bed-in.jpg</image:loc>
      <image:title>Blog - Inspiring brands for change: Triodos Bank</image:title>
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  <url>
    <loc>https://brandthechange.org/blog/personal-brand-pricing-with-dr-carlos-saba</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/e892d841-692f-418f-a422-c38bebaa7c9a/1701182650158.jpg</image:loc>
      <image:title>Blog - how much are you worth? - Make it stand out</image:title>
      <image:caption>Anne Miltenburg and Dr. Carlos Saba of the Happy Startup School discuss the relationship between your personal brand and your price.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/43b3f833-9b85-473c-a8eb-cd8fcde08e01/HAPPYPRICING.jpeg</image:loc>
      <image:title>Blog - how much are you worth? - Make it stand out</image:title>
      <image:caption>Dr. Carlos Saba and Ben Johnson are the hosts of the Happy Pricing podcast. It’s a podcast for purpose-driven freelancers and founders who do valuable work and want to price in a way that makes them and their customers happy. This isn't about being cheap to make customers happy or over-pricing to take advantage of people but about practicing the conversations about pricing and increasing your capabilities to have these conversations so that everyone shares in the value of your work. You can find it on your favorite podcast player.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/how-to-find-brand-values-that-matter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/8288cd28-e107-4d9b-87e3-be7fd943eb20/BRANDTHECHANGE_trainerskit_20221220.jpg</image:loc>
      <image:title>Blog - How to find brand values that truly matter - Make it stand out</image:title>
      <image:caption>The values game exercise from the Brand the change trainers' kit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/4a328238-6f9e-4971-89cb-3c7c814f2381/valuesgame_03.jpg</image:loc>
      <image:title>Blog - How to find brand values that truly matter - Make it stand out</image:title>
      <image:caption>Examples of brand values: Fairness, justice, second chances, forgiveness, reciprocity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/e6130c67-79ac-4bf5-addc-4f60d55a24cc/valuesgame_02.jpg</image:loc>
      <image:title>Blog - How to find brand values that truly matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/3c5915ee-f667-441d-88bd-b184b6516993/valuesgame_01.jpg</image:loc>
      <image:title>Blog - How to find brand values that truly matter - Make it stand out</image:title>
      <image:caption>More examples of brand values: honesty, integrity, excellence, quality</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/a01034ae-8efa-460d-86dc-8c261ed1be95/Branding_Session__Amani_Insitute_16.jpg</image:loc>
      <image:title>Blog - How to find brand values that truly matter - Make it stand out</image:title>
      <image:caption>Get a few colleagues together to play the values game</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/531f4dae-db7b-4a89-85fd-11b6490c407a/Screenshot_2021-04-12_at_11.45.35.jpg</image:loc>
      <image:title>Blog - How to find brand values that truly matter - Make it stand out</image:title>
      <image:caption>Brand values cheat sheet from Brand The Change, the Guidebook</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/brand-architecture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/9724b14f-74c3-48f8-8b1a-fb965f9498f8/brand-architecture-branded-endorsement-example.png</image:loc>
      <image:title>Blog - The art of brand architecture - AND WHY CREATING MULTIPLE BRANDs IS OFTEN A BAD IDEA FOR CHANGEMAKERS - Make it stand out</image:title>
      <image:caption>365 is a good example of an endorsed brand. It is the private label of Whole Foods Market. It shares a lot of visual and personality traits of the main brand, but stands on its own. An example of an endorsed brand that is very different from it’s endorser is Coca Cola’s water brand Dasani.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/20b210f3-468c-4e35-bbe6-78a004a12dbf/brand-architecture-house-of-brands-example.png</image:loc>
      <image:title>Blog - The art of brand architecture - AND WHY CREATING MULTIPLE BRANDs IS OFTEN A BAD IDEA FOR CHANGEMAKERS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/3907152d-2dd5-4919-b190-5957c9d3c917/brand-architecture-branded-house-sub-brands-example.png</image:loc>
      <image:title>Blog - The art of brand architecture - AND WHY CREATING MULTIPLE BRANDs IS OFTEN A BAD IDEA FOR CHANGEMAKERS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/f2d334cb-2da5-4dc5-b95f-fa390025a0eb/brand-architecture-patagonia-hybrid-example.png</image:loc>
      <image:title>Blog - The art of brand architecture - AND WHY CREATING MULTIPLE BRANDs IS OFTEN A BAD IDEA FOR CHANGEMAKERS - Make it stand out</image:title>
      <image:caption>Wikimedia has a dozen different organisations in its portfolio. Each has their own name and visual identity, loosely gathered around ‘wiki’, and often (but not always) using the dark red and blue from the main brand, Wikipedia. Patagonia is another example of an organisation with a number of different companies within the patagonia portfolio, some of which are directly linked to the main brand, and others are not.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/629ab9f2-e834-43ff-bfd0-3ef6cb27357b/brand-architecture-branded-house-example.png</image:loc>
      <image:title>Blog - The art of brand architecture - AND WHY CREATING MULTIPLE BRANDs IS OFTEN A BAD IDEA FOR CHANGEMAKERS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/c7671073-2768-423f-a781-0e88257d1f8f/brand-architecture-decision.png</image:loc>
      <image:title>Blog - The art of brand architecture - AND WHY CREATING MULTIPLE BRANDs IS OFTEN A BAD IDEA FOR CHANGEMAKERS - Make it stand out</image:title>
      <image:caption>Brand architecture decision making tool from brand the change the book</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/7b05f9f8-0b2e-4a77-b180-132317bf6c09/brand-architecture-suzanne-van-gompel-brand-the-change-book.jpg</image:loc>
      <image:title>Blog - The art of brand architecture - AND WHY CREATING MULTIPLE BRANDs IS OFTEN A BAD IDEA FOR CHANGEMAKERS - Make it stand out</image:title>
      <image:caption>Brand strategist Suzanne van Gompel</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/how-to-build-a-people-centric-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/thoughts-on-threads-a-community-podcast-experiment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/b2aa181e-e2a3-4587-a40f-ed9014f0d6f2/BTC-community-podcast-threads-by-meta-Artboard+3.jpg</image:loc>
      <image:title>Blog - will threads make social media more equitable? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/introducing-brand-the-change-playground</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/b11c782f-c65c-46f4-abb3-c4e0838f30b1/brand-strategy-playground-header.png</image:loc>
      <image:title>Blog - JOIN OUR BRAND STRATEGY PLAYGROUND THIS JUNE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/five-key-takeaways-from-brand-the-change-the-book</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/20773a6f-e69e-4947-b487-8e993e952c67/brand-the-change-canvas.jpeg</image:loc>
      <image:title>Blog - five key takeaways from brand the change, the book - Make it stand out</image:title>
      <image:caption>We look at the anatomy of a brand, and the structure underneath the surface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/cd0021b7-ea09-483f-a4b8-e160f35bbad0/brand-the-change-book.jpg</image:loc>
      <image:title>Blog - five key takeaways from brand the change, the book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/4ac29c77-5907-42ca-9add-c7100324d5d8/brand-the-change-book.jpeg</image:loc>
      <image:title>Blog - five key takeaways from brand the change, the book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/21-day-personal-brand-challenge-for-changemakers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-25</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/how-to-build-an-authentic-personal-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/e4f7378c-ae95-455b-9fbf-a2ac0832e8fd/02_String+quartets.jpg</image:loc>
      <image:title>Blog - How to build an authentic personal brand - Make it stand out</image:title>
      <image:caption>Image: google search results for ‘ensemble’ reveal a similar and very conventional line, making it hard to distinguish one ensemble from another.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/71bd671d-9ad3-46c0-a303-7efcf42fb23a/01_Borggreve+Syndrome.jpg</image:loc>
      <image:title>Blog - How to build an authentic personal brand - Make it stand out</image:title>
      <image:caption>Image: a google search reveals a uniform industry standard, many of them are portraits of by iconic photographer Marco Borggreve</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/8d5c00a7-3379-41cc-ab4f-8034bdb8059d/personal-brands-for-classical-musicians_2.jpg</image:loc>
      <image:title>Blog - How to build an authentic personal brand - Make it stand out</image:title>
      <image:caption>Marc van der Heijde and three of his clients in the classical music space, images art-directed by Marc</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/what-we-learned-after-quitting-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-25</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/the-story-behind-the-global-goals-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/db8d4044-4c43-480d-ac47-ae4035f5e952/BTC_UNSDGS_takeaways_mailchimp_thumb.png</image:loc>
      <image:title>Blog - The story of the UN Global Goals Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/74ff38c6-6945-41a8-96c1-09bc3890da84/Screenshot+2022-09-19+at+13.28.56.png</image:loc>
      <image:title>Blog - The story of the UN Global Goals Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/8075f710-b340-4a78-84a6-ba3a26772294/Screenshot+2022-09-15+202147.png</image:loc>
      <image:title>Blog - The story of the UN Global Goals Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/can-you-build-a-brand-without-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-25</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/vithika-yadav-on-content-marketing-for-social-impact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-06</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/membership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-25</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/skillset-brand-builder-for-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1654281635068-NP6RYJ4BQO84CV8X0HOF/brand-builder-for-change.jpg</image:loc>
      <image:title>Blog - What is the knowledge + skillset of a great brand builder for change? - Make it stand out</image:title>
      <image:caption>The three key areas of skills, and subskills</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/ethical-branding-code-of-conduct</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-25</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/brand-strategy-jam</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-25</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/building-community-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-05</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/how-to-incorporate-the-science-of-behavior-change-into-your-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-25</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/create-and-test-your-brand-strategy-online-course</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1643809158491-481JTKMNCH1C41QZNWUV/Brand-strategy-online-course.jpg</image:loc>
      <image:title>Blog - Our new online course ‘create and test your brand strategy’ is live - Make it stand out</image:title>
      <image:caption>7 years of training people in brand thinking all over the world gave us a wealth of insights on what needed to happen to make brands for change more effective</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1643809493801-SP3UXBJ92PWQHDJ8BH6A/brand-the-change-book-buy-pdf-red.png</image:loc>
      <image:title>Blog - Our new online course ‘create and test your brand strategy’ is live - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1643809864434-I6PWIPXGZOHXS493V7LC/brand-the-change-academy.jpg</image:loc>
      <image:title>Blog - Our new online course ‘create and test your brand strategy’ is live - Make it stand out</image:title>
      <image:caption>Anne, Maira and participants of Brand The Change Academy debating strategies for sustainable fashion brands</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/end-of-year-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-05</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/the-brandling-is-becoming-brand-the-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1638876216300-HJSPCEXK0QGGRX23L1MO/marie-kondo-branding.png</image:loc>
      <image:title>Blog - The brandling is becoming brand the change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/how-to-audience-research-tips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-25</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/edelman-drop-exxon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1637051087736-HYD2X5TIEFUKQY08B0AZ/edelmandropexxon_1.png</image:loc>
      <image:title>Blog - 100+ creators, experts, and advocates demand Edelman drop all fossil fuel clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1637051087183-WVHY42F9PGR6ICSW41GL/edelmandropexxon_2.png</image:loc>
      <image:title>Blog - 100+ creators, experts, and advocates demand Edelman drop all fossil fuel clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1637051094669-RN2JLXW5WQPOVX7EODRE/edelmandropexxon_3.png</image:loc>
      <image:title>Blog - 100+ creators, experts, and advocates demand Edelman drop all fossil fuel clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1637051093367-CH5J3RA3TM0WGRRT4AES/edelmandropexxon_4.png</image:loc>
      <image:title>Blog - 100+ creators, experts, and advocates demand Edelman drop all fossil fuel clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1637050703120-7UFSGXPI8XTRQEFQN948/firstthingsfirstmanifesto.jpeg</image:loc>
      <image:title>Blog - 100+ creators, experts, and advocates demand Edelman drop all fossil fuel clients - Make it stand out</image:title>
      <image:caption>First Things First Manifesto 1964</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1637051307128-T5OYAJMOW8C5ZXKZIHPV/ExxonEdelman-01.png</image:loc>
      <image:title>Blog - 100+ creators, experts, and advocates demand Edelman drop all fossil fuel clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1637051307131-JDFJ6EX1MNHNH0YCH56O/ExxonEdelman-02.png</image:loc>
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      <image:title>Blog - Presenting: Brand The Change Academy class 1, 2020</image:title>
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      <image:title>Blog - Presenting: Brand The Change Academy class 1, 2020</image:title>
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      <image:title>Blog - Presenting: Brand The Change Academy class 1, 2020</image:title>
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  </url>
  <url>
    <loc>https://brandthechange.org/blog/how-to-run-a-remote-brand-workshop</loc>
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    <lastmod>2023-02-16</lastmod>
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  </url>
  <url>
    <loc>https://brandthechange.org/blog/presenting-certified-brand-the-change-trainers</loc>
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  <url>
    <loc>https://brandthechange.org/blog/amsterdam-branding-meetup-social-impact</loc>
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    <lastmod>2022-06-14</lastmod>
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      <image:title>Blog - The Amsterdam meetup community supported 14 local brands in 2019</image:title>
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      <image:title>Blog - The Amsterdam meetup community supported 14 local brands in 2019</image:title>
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      <image:title>Blog - The Amsterdam meetup community supported 14 local brands in 2019</image:title>
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      <image:title>Blog - The Amsterdam meetup community supported 14 local brands in 2019</image:title>
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      <image:title>Blog - The Amsterdam meetup community supported 14 local brands in 2019</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/lisbon-meetups</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
    <image:image>
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      <image:title>Blog - The Lisbon meetup community supported 30 local brands in 2019</image:title>
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      <image:title>Blog - The Lisbon meetup community supported 30 local brands in 2019</image:title>
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      <image:title>Blog - The Lisbon meetup community supported 30 local brands in 2019</image:title>
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      <image:title>Blog - The Lisbon meetup community supported 30 local brands in 2019</image:title>
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      <image:title>Blog - The Lisbon meetup community supported 30 local brands in 2019</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - The Lisbon meetup community supported 30 local brands in 2019</image:title>
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    <image:image>
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      <image:title>Blog - The Lisbon meetup community supported 30 local brands in 2019</image:title>
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      <image:title>Blog - The Lisbon meetup community supported 30 local brands in 2019</image:title>
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  </url>
  <url>
    <loc>https://brandthechange.org/blog/why-we-cant-stop-debating-purpose-marketing-and-never-should</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-10</lastmod>
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      <image:caption>Does the increase in overall awareness of the negative impact of flying make up for positive effect on KLM’s brand which its Fly Responsibly campaign creates?</image:caption>
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      <image:caption>Oliverio Toscani’s ads for Benetton sparked a decade long debate in the 1990s about the ethics of using fashion and advertising to advocate social justice issues.</image:caption>
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      <image:caption>Purpose-driven brand: Kenyan brand Burn Manufacturing creates cookstoves that address deforestation, improve health challenges for users, and provide much needed financial savings in low-income communities (Photo: Burn Manufacturing)</image:caption>
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      <image:caption>On a brand safari in Chicago this summer, I spotted purpose-marketing campaigns on every corner. Photo by Clarissa Sparks</image:caption>
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      <image:caption>Purpose-marketing: Fast food chain KFC fixing potholes in Louisville, Kentucky (photo: KFC)</image:caption>
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      <image:title>Blog - Why we can’t stop debating purpose marketing, and never should</image:title>
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  </url>
  <url>
    <loc>https://brandthechange.org/blog/climate-strike-four-profound-and-practical-ways-the-creative-industries-can-join-the-effort</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-25</lastmod>
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  </url>
  <url>
    <loc>https://brandthechange.org/blog/how-brands-can-talk-about-sustainability-better</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-25</lastmod>
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  </url>
  <url>
    <loc>https://brandthechange.org/blog/presenting-class-two-of-our-trainers-programme</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-25</lastmod>
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      <image:title>Blog - Presenting: Class Two of our Trainers' Programme</image:title>
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      <image:title>Blog - Presenting: Class Two of our Trainers' Programme</image:title>
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      <image:title>Blog - Presenting: Class Two of our Trainers' Programme</image:title>
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      <image:title>Blog - Presenting: Class Two of our Trainers' Programme</image:title>
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      <image:title>Blog - Presenting: Class Two of our Trainers' Programme</image:title>
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      <image:title>Blog - Presenting: Class Two of our Trainers' Programme</image:title>
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      <image:title>Blog - Presenting: Class Two of our Trainers' Programme</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/frank-about-tea</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1574256928384-J5WTF5ZG05F70UMM0RI0/Frankabouttea.jpg</image:loc>
      <image:title>Blog - Inspiring brands for change: Frank About Tea</image:title>
      <image:caption>Boxes of Frank about tea, which are helping companies meet their CSR goals</image:caption>
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      <image:title>Blog - Inspiring brands for change: Frank About Tea</image:title>
      <image:caption>Valerie Hirschhauser &amp; David Kellerman, the founders of Frank about tea</image:caption>
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    <image:image>
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      <image:title>Blog - Inspiring brands for change: Frank About Tea</image:title>
      <image:caption>Journeying the tea-growing areas of East Africa on a motorcycle.</image:caption>
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  </url>
  <url>
    <loc>https://brandthechange.org/blog/from-fighting-to-creating-the-change-we-need-dutch-weed-burger</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-06</lastmod>
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      <image:caption>Harvested seaweed</image:caption>
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      <image:title>Blog - Inspiring brands for change: Soko</image:title>
      <image:caption>Soko collaborates with other powerhouse brands in the social sector like Pencils of Promise, dedicating special collections to the collaboration.</image:caption>
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  <url>
    <loc>https://brandthechange.org/blog/social-good-is-always-good-branding-or-is-it</loc>
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    <lastmod>2024-02-15</lastmod>
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    <loc>https://brandthechange.org/blog/its-here-the-branding-toolkit-for-changemakers</loc>
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    <lastmod>2022-06-14</lastmod>
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      <image:title>Blog - It's here: The branding toolkit for changemakers</image:title>
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  <url>
    <loc>https://brandthechange.org/blog/what-we-learned-from-crowdfunding-the-branding-toolkit-for-changemakers</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
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      <image:title>Blog - What we learned from crowdfunding the Branding Toolkit for Changemakers</image:title>
      <image:caption>Packing the limited edition toolkits took four people a full day, and shipment problems took Anne and Asja another three days of problem solving, repacking and lots of waiting on hold on calls to our shipping partner.</image:caption>
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      <image:title>Blog - What we learned from crowdfunding the Branding Toolkit for Changemakers</image:title>
      <image:caption>The participants of the Impact Booster program in The Hague were the first group to receive donated toolkits this February, made possible through the generosity of our kickstarter backers.</image:caption>
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      <image:title>Blog - What we learned from crowdfunding the Branding Toolkit for Changemakers</image:title>
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    <loc>https://brandthechange.org/blog/drive-a-female-brand-developer-on-the-road-in-saudi-arabia</loc>
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    <lastmod>2022-06-14</lastmod>
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      <image:title>Blog - Drive: A female brand developer on the road in Saudi Arabia</image:title>
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  <url>
    <loc>https://brandthechange.org/blog/the-brandling-is-one-year</loc>
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    <lastmod>2022-06-14</lastmod>
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  <url>
    <loc>https://brandthechange.org/blog/a-message-of-support-from-easkey-britton</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
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    <loc>https://brandthechange.org/blog/the-big-ask-help-us-crowd-fund-the-branding-toolkit-for-changemakers</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
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      <image:title>Blog - The big ask: Help us crowdfund the branding toolkit for changemakers!</image:title>
      <image:caption>Beta-version testing at Amani Institute in Nairobi</image:caption>
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      <image:title>Blog - The big ask: Help us crowdfund the branding toolkit for changemakers!</image:title>
      <image:caption>Working with the Brand Thinking Canvas: one of the core tools in the toolkit</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/five-mistakes-that-social-entrepreneurs-make-when-crafting-their-brands</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
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    <loc>https://brandthechange.org/blog/the-dude-is-a-dudette</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
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  <url>
    <loc>https://brandthechange.org/blog/the-hult-prize</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
    <image:image>
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      <image:caption>The winners of the 2014 Hult Prize Challenge</image:caption>
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      <image:title>Blog - 8 ways branding can help you win that $1,000,000 acceleration prize</image:title>
      <image:caption>Working with the Hult Prize Finalists in Boston this summer</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1573555424269-9N4768QRHI0OO8L8W4FG/image-asset+%281%29.png</image:loc>
      <image:title>Blog - 8 ways branding can help you win that $1,000,000 acceleration prize</image:title>
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  <url>
    <loc>https://brandthechange.org/blog/the-city-of-cheetahs</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-16</lastmod>
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      <image:caption>A new generation of changemakers: participants of the Amani Institute's Social Innovation Management Post-graduate course, in Nairobi, Kenya.</image:caption>
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  <url>
    <loc>https://brandthechange.org/blog/accelerating-change-through-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
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    <loc>https://brandthechange.org/blog/the-unfair-advantage-of-easky-britton</loc>
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    <priority>0.5</priority>
    <lastmod>2022-07-27</lastmod>
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      <image:caption>Easkey Britton surfing in a hijab, in Iran, fall 2014. Britton's initiative, Waves of Freedom, empowers young girls from local communities through surfing. Image: Marion Poizeau.</image:caption>
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    <image:image>
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      <image:caption>Easkey Britton mapping out her strategy using Brand The Change's Brand Strategy Canvas</image:caption>
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      <image:title>Blog - Inspiring brands for change: Easkey Britton</image:title>
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  <url>
    <loc>https://brandthechange.org/blog/building-tunisia</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
    <image:image>
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      <image:title>Blog - First stop on the Brand Thinking Canvas pilot tour: Tunisia</image:title>
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      <image:title>Blog - First stop on the Brand Thinking Canvas pilot tour: Tunisia</image:title>
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      <image:title>Blog - First stop on the Brand Thinking Canvas pilot tour: Tunisia</image:title>
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      <image:title>Blog - First stop on the Brand Thinking Canvas pilot tour: Tunisia</image:title>
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      <image:title>Blog - First stop on the Brand Thinking Canvas pilot tour: Tunisia</image:title>
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      <image:title>Blog - First stop on the Brand Thinking Canvas pilot tour: Tunisia</image:title>
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      <image:title>Blog - First stop on the Brand Thinking Canvas pilot tour: Tunisia</image:title>
      <image:caption>The Cogite Board of Directors (left to right):Rym Baouendi, Houssem Aoudi and Zied Mhirsi.</image:caption>
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    <loc>https://brandthechange.org/blog/the-power-of-depiction</loc>
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    <lastmod>2022-06-14</lastmod>
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      <image:title>Blog - The power of depiction: stock photography as a means to social progress</image:title>
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      <image:title>Blog - The power of depiction: stock photography as a means to social progress</image:title>
      <image:caption>Diantha Rumahlewang by Anneke Hymmen</image:caption>
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    <loc>https://brandthechange.org/blog/brand-thinking-for-revolutions</loc>
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    <lastmod>2024-07-16</lastmod>
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      <image:title>Blog - Brand thinking for Bill Gates and Occupy</image:title>
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      <image:title>Blog - Brand thinking for Bill Gates and Occupy</image:title>
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      <image:title>Blog - Brand thinking for Bill Gates and Occupy</image:title>
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      <image:title>Blog - Brand thinking for Bill Gates and Occupy</image:title>
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      <image:title>Blog - Brand thinking for Bill Gates and Occupy</image:title>
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    <loc>https://brandthechange.org/blog/becoming-the-brandling</loc>
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    <lastmod>2022-06-14</lastmod>
    <image:image>
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      <image:title>Blog - Becoming The Brandling</image:title>
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  </url>
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    <loc>https://brandthechange.org/blog/category/Know-how</loc>
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    <loc>https://brandthechange.org/blog/tag/Not-for-profits</loc>
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    <priority>0.5</priority>
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    <priority>0.5</priority>
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    <priority>0.5</priority>
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    <loc>https://brandthechange.org/blog/tag/Books</loc>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/tag/Fashion+and+Retail</loc>
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    <priority>0.5</priority>
  </url>
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    <loc>https://brandthechange.org/blog/tag/Personal+Branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/tag/Budget+%26+Investment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/tag/Food</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://brandthechange.org/blog/tag/online+learning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://brandthechange.org/events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-29</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/btc-community-social-hangout</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1714461523285-E2TT9OCGUZ4BYN503MT1/Screenshot_2022-12-15_144549+%281%29.png</image:loc>
      <image:title>Community Calendar - Brand The Change Social - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/career-transition-club</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/72dddc39-4612-40f3-b435-753db03703ef/wave.jpeg</image:loc>
      <image:title>Community Calendar - Career Transition Club - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/iamremarkable-pride-edition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1718108979527-6WDT18Y3LBUTSUAG3VT4/Copy+of+Rmrkblty+I+%23IAmRemarkable+Facilitator+Templates+-+LinkedIn+.jpg</image:loc>
      <image:title>Community Calendar - #IAmRemarkable Pride Edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/film-screening-uncharitable-by-dan-pallotta</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/bcc42723-4856-4aef-aa51-a8b2860f4592/Uncharitable.png</image:loc>
      <image:title>Community Calendar - Film Screening: Uncharitable by Dan Pallotta - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/personal-brand-challenge-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1686726290993-GZDG6ZVL1YM8JD9PBOBN/PB-challenge-MN%2Bevent%2Blisting%2Bheader.png</image:loc>
      <image:title>Community Calendar - Personal Brand Challenge kickoff - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/community-conversation-decolonizing-impact-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1002b0b9-4249-4724-a59a-913fb839bf27/BTC_Eventimages_thinktank_eventlisting.jpg</image:loc>
      <image:title>Community Calendar - Community Conversation: Decolonizing Impact Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/workshop-requesting-and-receiving-feedback-on-brand-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/645ffa2e-d776-478a-81c8-6e28ecc834be/onlinecourse_feedback.jpg</image:loc>
      <image:title>Community Calendar - Workshop: Requesting and Receiving Feedback on Brand Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/fairphone-brand-jam</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/85123a5d-562a-4baa-b377-353e26747117/jan-blaffert-fairphone.jpg</image:loc>
      <image:title>Community Calendar - Fairphone brand jam - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/8e68f0ce-e515-4b1f-8fb7-fb72aa8eac69/este-du-plessis-bulletproof.JPG</image:loc>
      <image:title>Community Calendar - Fairphone brand jam - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/canva-training-with-ankie-gijsel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/30a3ddda-ee1c-4966-9b5e-082387048eaf/tex__graphicavenue_magazine_wr_080.jpg</image:loc>
      <image:title>Community Calendar - Canva Training by Ankie - Make it stand out</image:title>
      <image:caption>Image courtesy of 23plusone Collective</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/how-to-discover-your-brand-drives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/584852e7-4370-4ad6-bedb-c8a81adb00e8/23plusone_7_1024x1024.png</image:loc>
      <image:title>Community Calendar - Discover your 'Brand Drives' - Make it stand out</image:title>
      <image:caption>Image courtesy of 23plusone Collective</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/cartooning-for-sanity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/98c11e0c-2367-41c7-ad37-c893792a6cb7/Screen_Shot_2024-01-30_at_2.16.09_PM.png</image:loc>
      <image:title>Community Calendar - Cartooning for Sanity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/masterclass-on-team-culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/4141687c-ee3f-4999-823b-e4634c98e50e/Brand-the-change-meetup-angel-figueras.jpg</image:loc>
      <image:title>Community Calendar - Masterclass on Team Culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/how-to-write-your-purpose-statement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-09</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/pride-amsterdam-lgbtq-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/61407a66-fba4-4124-825a-d57007dcd5bc/lgbtq-brands</image:loc>
      <image:title>Community Calendar - Pride Amsterdam Case Study Launch - Make it stand out</image:title>
      <image:caption>Building brands and movements around LGBTQ+ communities - Image credit: Mercedes Mehling via Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/how-to-make-my-brand-gender-diverse</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/84725268-8c78-497f-ab56-0f9970b590b8/collage-with-24-MESHers-half-half-on-gender.png</image:loc>
      <image:title>Community Calendar - How to run a diversity brand audit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/personal-branding-inner-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/f283131e-a12b-43f3-8388-643062220395/personal-branding-inner-work.jpg</image:loc>
      <image:title>Community Calendar - Doing The Inner Work for your Personal Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/personal-brand-challenge-session4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1686726290993-GZDG6ZVL1YM8JD9PBOBN/PB-challenge-MN%2Bevent%2Blisting%2Bheader.png</image:loc>
      <image:title>Community Calendar - Personal Brand Challenge Session 4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/personal-brand-challenge-session3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1686726290993-GZDG6ZVL1YM8JD9PBOBN/PB-challenge-MN%2Bevent%2Blisting%2Bheader.png</image:loc>
      <image:title>Community Calendar - Personal Brand Challenge Session 3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/personal-brand-challenge-session2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1686726290993-GZDG6ZVL1YM8JD9PBOBN/PB-challenge-MN%2Bevent%2Blisting%2Bheader.png</image:loc>
      <image:title>Community Calendar - Personal Brand Challenge Session 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/personal-brand-challenge-session1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1686726290993-GZDG6ZVL1YM8JD9PBOBN/PB-challenge-MN%2Bevent%2Blisting%2Bheader.png</image:loc>
      <image:title>Community Calendar - Personal Brand Challenge Session 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/playground-session-2-h6cgd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/459ca0f1-ab1b-4ec3-b024-19b3b6a66073/BTC_playground-bgINSTA+story+poll+1+copy+5.png</image:loc>
      <image:title>Community Calendar - Playground session 2: Audience Detective - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/playground-session-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/459ca0f1-ab1b-4ec3-b024-19b3b6a66073/BTC_playground-bgINSTA+story+poll+1+copy+5.png</image:loc>
      <image:title>Community Calendar - Playground session 3: Reframing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/playground-session-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/459ca0f1-ab1b-4ec3-b024-19b3b6a66073/BTC_playground-bgINSTA+story+poll+1+copy+5.png</image:loc>
      <image:title>Community Calendar - Playground session 1: Brand Strategy Jam - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/btc-i-am-remarkable-workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/270dc697-382b-4255-94f7-83d4a95551cb/header_social_links.jpg</image:loc>
      <image:title>Community Calendar - I Am Remarkable Workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/skillshare-brand-archetypes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/job-title-jam-workshop-to-craft-a-compelling-job-title</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/15529e58-0f6d-45ef-9bb8-8398ba31b484/TED.jpg</image:loc>
      <image:title>Community Calendar - Job Title Jam - a 90 minute guided workshop to craft a compelling job title - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/personal-brand-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/bee35107-39b4-4c7e-9e71-aeedb8a5ed47/happypricing.jpeg</image:loc>
      <image:title>Community Calendar - Personal Brand &amp;amp; Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/end-of-year-pub-quiz-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/fireside-chat-carlos-saba</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/2066d2f7-9a92-4136-ac79-89046490f1df/1_jYwqtRodAw0TRsDcKpLW7w%402x.jpg</image:loc>
      <image:title>Community Calendar - Fireside Chat with Carlos Saba (Happy Startup School) on Finding Your Voice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/rxcpxjed93k9kmnr5xycem4eek6mep</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-08</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/cases-over-coffee-moyu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/ca8056b0-5f80-4af2-ae12-6e44a5393fd3/Maja+-+MOYU+Brand+Guardian.jpg</image:loc>
      <image:title>Community Calendar - Cases Over Coffee: MOYU rebrand with Maja Grcic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/cdfa3h7b55fbjxd56dmz2xajxkldx8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-08</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/skillshare-session-veronica-fossa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/07ac9c58-ec31-4f6f-9422-96d1487df470/Veronica_Fossa-press-MELT-Veronica_speaking-credit_Marko_Mumm-web.png</image:loc>
      <image:title>Community Calendar - Skillshare Session with Veronica Fossa on designing events that connect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/btc-speed-dating</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/e6b18a81-16a5-439a-83b2-e239695fbfa8/BTC+Speed+Dating.png</image:loc>
      <image:title>Community Calendar - BTC Speed Dating - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/fireside-chat-joachim-westerveld-on-the-the-importance-of-brand-for-investors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/fa036e85-0454-4c31-a04f-9603fc89403b/joachim-investment-brand.png</image:loc>
      <image:title>Community Calendar - Fireside chat: Joachim Westerveld on Investing in Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/fireside-chat-with-alvin-chan-creative-director-nike-g-star-samsung</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/21ccef0c-e4ba-4dfe-aa8b-19ec6917ddd6/Alvin2.jpg</image:loc>
      <image:title>Community Calendar - Fireside Chat about navigating a career in branding with Alvin Chan (creative director Nike, G-Star, Samsung) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/fireside-chat-about-finding-purpose-in-your-work-with-arjen-klinkenberg-creative-guru-at-tonys-chocolonely</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/01ca0841-b2c5-47b3-81f8-787c6af9592e/1612051725364.jpg</image:loc>
      <image:title>Community Calendar - Fireside Chat about finding purpose in your work with Arjen Klinkenberg (creative director at Tony's Chocolonely) - Make it stand out</image:title>
      <image:caption>Brand The Change Fireside Chat with Arjen Klinkenberg</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/think-tank-4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-12</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/fireside-chat-elodie-boyer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/fa5a1f1e-a600-4b22-8998-86c263a5de67/Elodie-Boyer-collage.jpg</image:loc>
      <image:title>Community Calendar - Fireside Chat with Elodie Boyer about the purpose of beauty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/think-tank-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-28</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/eye-film-museum</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/e0a8122c-78f3-4ecb-baec-023d613a4c87/BTC-certified-trainer-Marieke--Griffioen-portrait-1.jpg</image:loc>
      <image:title>Community Calendar - Cases Over Coffee: Eye Film Museum with Marieke Griffioen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/fireside-chat-flutterwave-rebrand-verve</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/f752a0db-eae2-4e45-906d-3df7a44ff5df/flutterwave-verve-rebrand_1.png</image:loc>
      <image:title>Community Calendar - Fireside Chat: How to manage a rebrand, with Flutterwave + Verve - Make it stand out</image:title>
      <image:caption>How to manage a rebrand, with Flutterwave and Verve - featuring speakers Ted Odalele, Rindor Golverdingen and Anne Miltenburg.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/69716a04-d32d-45e8-bd41-1f5a2e0d274c/verve-flutterwave-rebrand-2.jpg</image:loc>
      <image:title>Community Calendar - Fireside Chat: How to manage a rebrand, with Flutterwave + Verve - Make it stand out</image:title>
      <image:caption>Images: courtesy Flutterwave + Verve</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/f8fd5854-c1d8-4e6c-b603-1189fe1df9d9/verve-flutterwave-rebrand-2.jpeg</image:loc>
      <image:title>Community Calendar - Fireside Chat: How to manage a rebrand, with Flutterwave + Verve - Make it stand out</image:title>
      <image:caption>Images: courtesy Flutterwave + Verve</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/think-tank-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-23</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/think-tank-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-24</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/think-tank</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1002b0b9-4249-4724-a59a-913fb839bf27/BTC_Eventimages_thinktank_eventlisting.jpg</image:loc>
      <image:title>Community Calendar - Think Tank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/21-day-personal-brand-challenge-session-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-14</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/personal-branding-for-classical-musicians</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-26</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/no-social-media-challenge-kick-off-session</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-14</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/-endyearpubquiz-december-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/c45d33d1-d563-44e2-81a7-24a539536185/BTC_Eventimages_pubquiz_eventlisting.jpg</image:loc>
      <image:title>Community Calendar - End of year Party - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/-thinktank-december-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/d8fcf51f-5f2d-474d-ac5b-02db0f2c21b9/BTC_Eventimages_thinktank_eventlisting.jpg</image:loc>
      <image:title>Community Calendar - Think Tank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/-firesidechat-november-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/ecb3523c-bf6a-4885-8239-87aa7e1b3ca9/BTC_metaverse_MN+event+listing+image.jpg</image:loc>
      <image:title>Community Calendar - The Metaverse For Nature - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/-thinktank-november-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/8ebf0936-5c7f-4fc9-9716-2c8467daa52e/BTC_Eventimages_thinktank_eventlisting.jpg</image:loc>
      <image:title>Community Calendar - Think Tank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/-casesovercoffee-october-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/7893a845-07df-49cc-b900-ca40b37900e7/BTC_Eventimages_casesovercoffe_eventlisting.jpg</image:loc>
      <image:title>Community Calendar - Patagonia Brand Jam - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/-thinktank-october-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/01f92c4b-ca68-450d-a8d6-1a4791a74c00/BTC_Eventimages_thinktank_eventlisting.jpg</image:loc>
      <image:title>Community Calendar - Think Tank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/un-global-goals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1660048913430-H05FTR1DP4E6E6VJZ5PD/BTC_UNSDG_MN+event+listing+image.png</image:loc>
      <image:title>Community Calendar - Fireside Chat with Jakob Trollbäck, the brain behind the Global Goals brand - Make it stand out</image:title>
      <image:caption>Jakob Tröllback, the architect of the Global Goals brand and design system. Image courtesy Ainali, CC BY-SA 4.0</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/5e2f11a4-33bf-4bca-995e-67ea138646f3/sustainable-development-goals-global-goals-2030.png</image:loc>
      <image:title>Community Calendar - Fireside Chat with Jakob Trollbäck, the brain behind the Global Goals brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/thinktank-september-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/209eeb8b-e9eb-4f2a-8ec3-46f223a5ea50/BTC_Eventimages_thinktank_eventlisting.jpg</image:loc>
      <image:title>Community Calendar - Think Tank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/-casesovercoffee-august-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/b1afe326-e587-48d8-968c-bc7250a27e8b/BTC_Eventimages_casesovercoffe_eventlisting.jpg</image:loc>
      <image:title>Community Calendar - Cases over coffee - tough mudder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/-thinktank-august-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/767a8554-7c85-4fe9-a887-62695d509293/BTC_Eventimages_thinktank_eventlisting.jpg</image:loc>
      <image:title>Community Calendar - Think Tank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/fireside-chat-july-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/043fa751-5945-4d79-8739-164de0d98229/BTC_Eventimages_firesidechat_eventlisting.jpg</image:loc>
      <image:title>Community Calendar - Fireside Chat with Vithika Yadav of Love Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/think-tank-july</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/b746a55a-36e8-4728-9c64-07b61c81b32e/BTC_Eventimages_thinktank_eventlisting.jpg</image:loc>
      <image:title>Community Calendar - Think Tank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/-hangout-june-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1b8adca3-ed5d-4ec2-9b41-e5937eed90e6/OC_thumbshires_Artboard+38.png</image:loc>
      <image:title>Community Calendar - Community design session - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/ethical-branding-code</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1652074366666-Y588KYXNPCUYK3NLIHED/BTC_MN+event+listing+image.png</image:loc>
      <image:title>Community Calendar - debate: what might an ethical branding code of conduct look like? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/brand-strategy-jam</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1649070765181-602C4FBC41HMTB70KAHE/BRANDSTRATEGYJAM_MN+event+listing+image.png</image:loc>
      <image:title>Community Calendar - brand strategy jam - Make it stand out</image:title>
      <image:caption>Brand Strategy jam online brand strategy workshop for social entrepreneurs and purpose driven business strategy on a page</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/building-community-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/2025f940-86ab-461f-af41-7a33aa38401f/MN_eventlisting_thumb.jpg</image:loc>
      <image:title>Community Calendar - Open community hangout: Building community-driven brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/open-community-hangout-february</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/6363e335-7702-46a8-921e-85ed2524525c/behavior-change-webinar-brooke-tulley.jpg</image:loc>
      <image:title>Community Calendar - Open community hangout on behavior change with Brooke Tully - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/trends-and-forecasting-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/35dd27ef-2888-4772-a555-35aa0f540226/2022_JAN_forecasting.png</image:loc>
      <image:title>Community Calendar - Trends and Forecasting 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/end-of-year-pub-quiz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/bf89d456-2664-492f-b181-70042a07cc60/pub-quiz__1_.jpg</image:loc>
      <image:title>Community Calendar - End of year Pub Quiz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/think-tank-on-audience-research-with-special-guest-george-beverly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1634564397655-KPO46XBN6E8FPRNYFFGW/BTC-online-hangout-george-beverley.png</image:loc>
      <image:title>Community Calendar - Think Tank on Audience Research with special guest George Beverly - Make it stand out</image:title>
      <image:caption>George IS The Audience Detective. He has dedicated his career to understanding customers better.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/btc-academy-info-session-nov21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1634022971907-V81QV04XUBFP3Y7O9RKN/brand-the-change-academy.jpg</image:loc>
      <image:title>Community Calendar - BTC Academy Info session</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/mastermind-personal-branding-october</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1624446334243-GSMNFEFYXSSCJDP2WQFO/personal-branding-mastermind-group.png</image:loc>
      <image:title>Community Calendar - Mastermind Personal Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/ama-with-alison-feldmann</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1634022847647-VL243QOF431X6TX3F64S/alison-feldmann-event.jpg</image:loc>
      <image:title>Community Calendar - ‘ask me anything’ with Alison Feldmann - Make it stand out</image:title>
      <image:caption>Alison Feldmann is the Brand Executive behind brands like Etsy, Evenbrite, Miro, and Blue Apron.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/open-community-think-tank</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1631098702535-95NK742D01HCX7C2UBUC/openthinktank_202109.png</image:loc>
      <image:title>Community Calendar - Open Think Tank - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/debate-money-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625726159573-5N03SFGBBTO02EPDKT9D/moneyandpricing.png</image:loc>
      <image:title>Community Calendar - Community Hangout: a conversation on money and pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/mastermind-personal-branding-august</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1624446334243-GSMNFEFYXSSCJDP2WQFO/personal-branding-mastermind-group.png</image:loc>
      <image:title>Community Calendar - Mastermind Personal Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/raising-investment-social-enterprise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1622012549159-TVF8WTNFCJXBM2S3ZCKO/raising-investment.jpg</image:loc>
      <image:title>Community Calendar - Community Hangout: Skillshare on Raising Investment - Make it stand out</image:title>
      <image:caption>Ángel Figueroa Mayordomo talks about raising investment for social impact enterprises from his own experience</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/mastermind-personal-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1620888996921-PV5LGCWK8N6QU9ZYLPKE/personal-branding-mastermind-group.png</image:loc>
      <image:title>Community Calendar - Mastermind Personal Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/community-hangout-building-a-career-of-purpose</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1619525127432-NXEHNJZA85LW34B4RNIL/THEBRANDLING_guest_roshan.jpg</image:loc>
      <image:title>Community Calendar - Community hangout: Building a career of purpose</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/mastermind-personal-branding-4-april</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1619524841184-1EL55GD9BLPIWFWKILJU/Screenshot_2021-03-26_at_15.52.37.jpg</image:loc>
      <image:title>Community Calendar - Mastermind Personal Branding #4 April</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/community-hangout-think-tank</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1618489243083-KKA4UQCJ8ONDWH0LZRTY/nivi_blank.png</image:loc>
      <image:title>Community Calendar - Community Hangout: Think Tank</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/lisbon-meetup-october-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1634812841953-F3SQU4Q74KMC27HD924P/BTC-meetup-host-kanika-singhal.jpg</image:loc>
      <image:title>Community Calendar - Brand the Change Meetup Lisbon | Personal Brand |   Online</image:title>
      <image:caption>Crave is a circular e-commerce and content platform brand that wants to inspire a circular lifestyle</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/lisbon-meetup-september-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1618488587936-BUJGLQ7D51K38DM9JD92/rHDaMJjQ.jpeg</image:loc>
      <image:title>Community Calendar - Brand the Change Meetup Lisbon | Online</image:title>
      <image:caption>Crave is a circular e-commerce and content platform brand that wants to inspire a circular lifestyle</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/lisbon-meetup-july-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1626768978469-G99YD62NJ9P1W8E7RX72/joplins.jpg</image:loc>
      <image:title>Community Calendar - Brand the Change Meetup Lisbon | Online</image:title>
      <image:caption>Crave is a circular e-commerce and content platform brand that wants to inspire a circular lifestyle</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/lisbon-meetup-june-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1619445460561-PZOCV78T79OX6RYFEAHW/brand-the-change-community-4.jpg</image:loc>
      <image:title>Community Calendar - Brand the Change Meetup Lisbon | Online</image:title>
      <image:caption>Crave is a circular e-commerce and content platform brand that wants to inspire a circular lifestyle</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/lisbon-meetup-may-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1618487241925-GHDQ9VBP3HYS6TFP3JTT/vVsGHZLg.jpeg</image:loc>
      <image:title>Community Calendar - Brand the Change Meetup Lisbon | Online</image:title>
      <image:caption>Crave is a circular e-commerce and content platform brand that wants to inspire a circular lifestyle</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/open-community-hangout-ethical-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1615445665615-QCWNBLC6G0R5LCSEIBKP/francesca.jpeg</image:loc>
      <image:title>Community Calendar - Open Community Hangout: debate on Ethical Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1614771708883-Y3FPLW9STEA4YCJWZFEG/AM_ethicaldilemmas.jpg</image:loc>
      <image:title>Community Calendar - Open Community Hangout: debate on Ethical Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1615445698227-TB6YAI52AH7HHMTIPZVH/anyo.jpeg</image:loc>
      <image:title>Community Calendar - Open Community Hangout: debate on Ethical Branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/lisbon-meetup-march-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1615531377123-WKRUSGNX435J6Y74W92B/IMG_20201010_152224-scaled.jpg</image:loc>
      <image:title>Community Calendar - Brand the Change meetup Lisbon | Online</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/personal-branding-mastermind-group-march</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1609933647888-NST8MU9TP2SYKA9P4OLM/personal-branding-mastermind-group.png</image:loc>
      <image:title>Community Calendar - Personal branding mastermind group</image:title>
      <image:caption>Personal branding mastermind group on Brand The Change</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/btc-academy-info-session</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1613114573592-W5KTBMZWMP2WL3UC7NOC/btc_academy-1.jpg</image:loc>
      <image:title>Community Calendar - BTC Academy Info session</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/lisbon-meetup-february-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1612954959842-FV46XNFW0WJ21ZEWLCI5/pexels-meru-bi-6152384.jpg</image:loc>
      <image:title>Community Calendar - BRAND THE CHANGE MEETUP LISBON | ONLINE</image:title>
      <image:caption>Crave is a circular e-commerce and content platform brand that wants to inspire a circular lifestyle</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/community-hangout-february-skill-share-on-growth-hacking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1612342216884-YOLSBTIKZ121JIKCJKHK/growth-for-good-course.jpg</image:loc>
      <image:title>Community Calendar - Community Hangout February: Skill Share on Growth Hacking</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/personal-branding-mastermind-group-feb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1609933647888-NST8MU9TP2SYKA9P4OLM/personal-branding-mastermind-group.png</image:loc>
      <image:title>Community Calendar - Personal branding mastermind group</image:title>
      <image:caption>Personal branding mastermind group on Brand The Change</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/oatly-brand-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1610349031135-4MD8UI2F213NVMJXZRPF/brand-case-study-oatly.jpg</image:loc>
      <image:title>Community Calendar - Open Brand Jam: Oatly</image:title>
      <image:caption>Brand case study Oatly vegan milk - what makes the Oatly brand so great?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/branding-workshop-facilitation-online-course</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1609940296815-B5M4C9STGFCVGXF11XZA/branding-workshop-facilitation-course.jpg</image:loc>
      <image:title>Community Calendar - Brand Thinking Canvas Facilitation Course</image:title>
      <image:caption>How to run a great brand workshop online course</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/personal-branding-mastermind-group</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1609933647888-NST8MU9TP2SYKA9P4OLM/personal-branding-mastermind-group.png</image:loc>
      <image:title>Community Calendar - Personal branding mastermind group</image:title>
      <image:caption>Personal branding mastermind group on Brand The Change</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/lisbon-meetup-january</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1610368919876-NTBNUXJ7FCZNZ3RF3ZTR/brand-the-change-meetup.jpg</image:loc>
      <image:title>Community Calendar - Lisbon meetup</image:title>
      <image:caption>Crave is a circular e-commerce and content platform brand that wants to inspire a circular lifestyle</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/brand-the-change-academy-class3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1577948366277-R88LL0BWEXAV6EIP5IJA/brand-the-change-online-course.jpg</image:loc>
      <image:title>Community Calendar - Brand The Change Academy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/btc-meetup-lisbon-nov-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/btc-meetup-lisbon-oct-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/btc-meetup-lisbon-sep-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/btc-meetup-lisbon-jul-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/information-session-brand-the-change-academy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/lisbon-may-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/lisbon-april-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-28</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/nairobi042020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/amsterdam-meetup-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/meetup-lisbon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/lisbon-meetup-feb2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/amsterdam-meetup-13</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/amsterdam-meetup-12</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/amsterdam-meetup-11</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/brand-the-change-academy-class2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1610102802312-AMLP63W1DIRISAA0T4XJ/branding-programme-online.jpg</image:loc>
      <image:title>Community Calendar - Brand The Change Academy (CLASS FILLED)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/brand-the-change-live-dutch-weed-burger-frank-about-tea</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1576660343874-ZNN129XXQT9A5D9DQP85/Brand-the-Change_cover_sq_S.jpg</image:loc>
      <image:title>Community Calendar - Brand The Change live #3: Feat. Dutch Weed Burger and Frank about tea</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/amsterdam-meetup-10</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1578897406797-YN24ZTBX02AFIADSNKSB/2.jpg</image:loc>
      <image:title>Community Calendar - Brand The Change Meetup Amsterdam #10 | Analyse My Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1578897441175-BC4PRXHRD8MHDG9895HF/3.jpg</image:loc>
      <image:title>Community Calendar - Brand The Change Meetup Amsterdam #10 | Analyse My Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1578897382812-ZBP232XNF8OT59JC2U8K/1.jpg</image:loc>
      <image:title>Community Calendar - Brand The Change Meetup Amsterdam #10 | Analyse My Brand</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/lisbon-meetup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/brand-the-change-live-2-feat-patagonia-and-tridos-bank</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1576660343874-ZNN129XXQT9A5D9DQP85/Brand-the-Change_cover_sq_S.jpg</image:loc>
      <image:title>Community Calendar - Brand The Change live #2: Feat. Patagonia and Triodos Bank</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1576660005391-MAEA0LW64WMCTGHFOJ8V/btc_greo.jpg</image:loc>
      <image:title>Community Calendar - Brand The Change live #2: Feat. Patagonia and Triodos Bank</image:title>
      <image:caption>Greo Belgers, Director of Marketing Triodos Bank</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1576659909540-EAM07MCGL6I20FQAM1UD/btc_Alex.jpg</image:loc>
      <image:title>Community Calendar - Brand The Change live #2: Feat. Patagonia and Triodos Bank</image:title>
      <image:caption>Alex Weller, Marketing Director Europe, Patagonia</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/brand-the-change-live-book-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1576657002900-RNWFICE6ZNDXS569ML2U/BookLaunch.png</image:loc>
      <image:title>Community Calendar - Brand The Change live: book launch</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/events/branding-trainer-certification-workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/event-four-5ks6t</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-08</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/events/event-one-25w5d</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-19</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/member-stories</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-16</lastmod>
  </url>
  <url>
    <loc>https://brandthechange.org/member-stories/sandra-de-jong</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/19e53248-c26a-4f10-b258-550facc09928/Sandra+de+Jong_-78.jpg</image:loc>
      <image:title>Member Stories - Member Spotlight: Sandra de Jong - Make it stand out</image:title>
      <image:caption>Picture taken by Hanneke Laaning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/7d86245e-0bf5-48bd-8ce7-fb8c02f08caa/Sandra+de+Jong_.jpg</image:loc>
      <image:title>Member Stories - Member Spotlight: Sandra de Jong - Make it stand out</image:title>
      <image:caption>Picture taken by Hanneke Laaning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/9cdc3961-9f8b-4013-a91b-b98adcd136f8/Sandra+de+Jong_-44.jpg</image:loc>
      <image:title>Member Stories - Member Spotlight: Sandra de Jong - Make it stand out</image:title>
      <image:caption>Picture taken by Hanneke Laaning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/07be78bb-dcd5-4c46-a3a5-fe18facb990b/Sandra+de+Jong_-43.jpg</image:loc>
      <image:title>Member Stories - Member Spotlight: Sandra de Jong - Make it stand out</image:title>
      <image:caption>Picture taken by Hanneke Laaning</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/member-stories/alumni-profile-zahlen-titcomb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/7610b90f-7705-4600-82ec-4f904a21e932/IMG_0150.JPG</image:loc>
      <image:title>Member Stories - Alumni profile: Zahlen Titcomb - Make it stand out</image:title>
      <image:caption>Me carrying fabric in my past career</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/25ef0cfd-0e69-47bd-b17b-edec4f212d48/IMG_5610.jpeg</image:loc>
      <image:title>Member Stories - Alumni profile: Zahlen Titcomb - Make it stand out</image:title>
      <image:caption>Doing some science</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/125008c2-e177-4256-a498-b3840ae03492/ZT-Zahlen-headshot-profile.jpg</image:loc>
      <image:title>Member Stories - Alumni profile: Zahlen Titcomb - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/d40c76c1-bcaa-424b-963b-92e71ee0e2b7/IMG_4549.jpg</image:loc>
      <image:title>Member Stories - Alumni profile: Zahlen Titcomb - Make it stand out</image:title>
      <image:caption>Some early sharpie work on our old logo ;)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/member-stories/alumna-profile-kelcey-braine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/aa5b532d-f158-4010-ba52-d5287e852f1c/correct-the-internet_worldcup.jpg</image:loc>
      <image:title>Member Stories - Alumna profile: Kelcey Braine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/ce65708e-e123-473f-bd06-430f2b37d164/Kelcey-Braine-1_web.jpg</image:loc>
      <image:title>Member Stories - Alumna profile: Kelcey Braine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/5f1aeed5-bcf3-4bc5-94a2-10a495690f02/kelceybraine-mindsetofdesign-brandguidelines.jpg</image:loc>
      <image:title>Member Stories - Alumna profile: Kelcey Braine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/800f69ed-637b-4e52-bf87-8955071eb44a/kelcey-braine-mindsetofdesign-team.jpg</image:loc>
      <image:title>Member Stories - Alumna profile: Kelcey Braine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/member-stories/community-profile-abhilash-krishnan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1bdb021c-37fa-4d2c-ba5f-779799ed85db/Brand+The+Change+community+profile-+Abhilash+Krishnan+motorcycle+on+the+road</image:loc>
      <image:title>Member Stories - Community profile: Abhilash Krishnan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/149012ae-cadf-4093-a51a-736a38d4a095/Brand+The+Change+community+profile-+Abhilash+Krishnan+motorcycle+on+the+side+of+the+road</image:loc>
      <image:title>Member Stories - Community profile: Abhilash Krishnan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/9f455735-3198-48e4-85f9-2376e49ce401/Brand+The+Change+community+profile-+photo+of+Abhilash+Krishnan+Wildeverse.jpg</image:loc>
      <image:title>Member Stories - Community profile: Abhilash Krishnan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/4924a2cf-8148-4259-be7e-f5db6cb457c0/Abhilash+Krishnan+motorcycle+on+highway</image:loc>
      <image:title>Member Stories - Community profile: Abhilash Krishnan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/44ebc044-1fdb-466c-a941-7aea076846f7/Photo+of+Abhilash+Krishnan+at+Shalli+Lake</image:loc>
      <image:title>Member Stories - Community profile: Abhilash Krishnan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/6c707435-e5ff-458a-8556-80dc6aff3ffa/LMH-Punjabi+Farmers+in+rainbow+turbans.jpeg</image:loc>
      <image:title>Member Stories - Community profile: Abhilash Krishnan - Make it stand out</image:title>
      <image:caption>RAINBOW TURBAN - Turbans tell stories, they also reveal where you belong. I was in Delhi when I met these farmers from various regions of Punjab, protesting against the rise in the prices of seeds "Farmers from one region wearing one colour." - Narang99, 25, New Delhi (Delhi)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/d8bcfb3d-922f-470d-9142-4df7ff3b7735/Brand+The+Change+community+profile-+Screenshot+of+adidas+running+app</image:loc>
      <image:title>Member Stories - Community profile: Abhilash Krishnan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/c97714c5-c483-42fd-9df4-be00a85d657b/Brand+The+Change+community+profile-+Screenshot+of+adidas+hiking+app</image:loc>
      <image:title>Member Stories - Community profile: Abhilash Krishnan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/8a00b440-9ea6-450e-be3b-63823f2fb53d/Man+with+wings+in+Tondo+Dumpsite%2C+Manila</image:loc>
      <image:title>Member Stories - Community profile: Abhilash Krishnan - Make it stand out</image:title>
      <image:caption>WINGS OF FREEDOM - We all dream of flying somewhere, somehow, sometime, and certainly we long to have the wings to allow us to do so. And this lucky man found one inside the dumpsite of Tondo, by Pier18 Manila, the Philippines -Jimbo, 46, Quezon City (Philippines)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/dffacda6-8638-4501-8c19-59d471d263c9/Photo+of+Abhilash+Krishnan+at+Bhadra+Tiger+Reserve+Muthodi+gate+BTC+community+profile.jpg</image:loc>
      <image:title>Member Stories - Community profile: Abhilash Krishnan - Make it stand out</image:title>
      <image:caption>Photo of Abhilash Krishnan at Bhadra Tiger Reserve BTC community profile</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/c04cf3e7-222d-4963-94b4-bb3b1339d0fb/Brand+The+Change+community+profile-+photo+of+Abhilash+Krishnan+at+Tor+farm.jpg</image:loc>
      <image:title>Member Stories - Community profile: Abhilash Krishnan - Make it stand out</image:title>
      <image:caption>Brand The Change community profile- photo of Abhilash Krishnan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/b0ba4ca4-c54b-4482-8ca2-094e74e501ff/Brand+The+Change+Photo+of+Abhilash+Krishnan+in+Internet+of+Elephants+hoodie</image:loc>
      <image:title>Member Stories - Community profile: Abhilash Krishnan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/member-stories/wanjiru-gathanga</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/7f2e4890-4b37-4b75-b437-d31d9fa12d0e/12.jpg</image:loc>
      <image:title>Member Stories - Host spotlight: Wanjiru Gathanga - Make it stand out</image:title>
      <image:caption>Wanjiru Gathanga, Brand The Change, brand expert Kenya</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/eea5f838-a3c4-43f6-bfa2-fc5f4466cccf/Wanjiru-gathanga-workshop.jpg</image:loc>
      <image:title>Member Stories - Host spotlight: Wanjiru Gathanga - Make it stand out</image:title>
      <image:caption>Wanjiru Gathanga running a workshop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/61b5297d-7dc8-4b9a-9d50-570d9673b9b0/PXL_20220712_135304105.jpg</image:loc>
      <image:title>Member Stories - Host spotlight: Wanjiru Gathanga - Make it stand out</image:title>
      <image:caption>Wanjiru Gathanga running a workshop</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/member-stories/sergej-ritter-hoentzsch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1651061981565-4X3TNC04LGK9XSJZ9YN2/rz_solid%26bold111916.jpg</image:loc>
      <image:title>Member Stories - community stories: Sergej Ritter-Höntzsch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1651061982369-V150K9CDBTJXPB17UUZG/rz_solid%26bold111931.jpg</image:loc>
      <image:title>Member Stories - community stories: Sergej Ritter-Höntzsch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1651061985118-LB66HF0SSCKOUQV4AFPT/rz_solid%26bold111969.jpg</image:loc>
      <image:title>Member Stories - community stories: Sergej Ritter-Höntzsch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/6f703f82-a04b-4037-8a1f-fad6181eb0bc/Saskia_Sergej_Paperclip.png</image:loc>
      <image:title>Member Stories - community stories: Sergej Ritter-Höntzsch - Make it stand out</image:title>
      <image:caption>Solid &amp; Bold was founded by Sergej and his wife Saskia. Sergej takes the creative helm and makes his mark as a designer, forward thinker, and high roller. Saskia, the media scientist, feels most at home on the ground, surrounded by facts, numbers and words.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/3ac38383-b2f9-4f26-815e-e0899459dd98/Salzburg_SolidBold_Intern__DSC8627%400.25x.png</image:loc>
      <image:title>Member Stories - community stories: Sergej Ritter-Höntzsch - Make it stand out</image:title>
      <image:caption>Salzburg: hometown of Solid &amp; Bold</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/c4e14cf5-3550-4f39-963f-bf7ff92063c5/SolidBold_Serge_2022_8.jpg</image:loc>
      <image:title>Member Stories - community stories: Sergej Ritter-Höntzsch - Make it stand out</image:title>
      <image:caption>A look inside the Solid &amp; Bold office</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/23a425ac-f5ad-4570-8c17-8d7a6eb32883/simon-tartarotti-jdMPM-oQz5E-unsplash+%281%29.jpg</image:loc>
      <image:title>Member Stories - community stories: Sergej Ritter-Höntzsch - Make it stand out</image:title>
      <image:caption>Photo by Simon Tartarotti on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/16fac84f-5ca0-441e-93ad-0295ea963193/SolidBold_Serge_2022_6.jpg</image:loc>
      <image:title>Member Stories - community stories: Sergej Ritter-Höntzsch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/member-stories/georges-schneller</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/ecac4f78-6731-4725-8a02-807ac8988eb7/Brand-the-change-profile-georges-1</image:loc>
      <image:title>Member Stories - Community profile: Georges Schneller - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/bac27e78-c89f-40e9-afdd-5410690462b7/Brand-the-change-Georges-profile-point-of-view</image:loc>
      <image:title>Member Stories - Community profile: Georges Schneller - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/506f0b31-8734-437f-b231-f7b251970335/Brand-the-change-profile-georges-4</image:loc>
      <image:title>Member Stories - Community profile: Georges Schneller - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/3a30fcff-088f-45df-b46b-3e37a0ca43ef/Change-in-the-world.jpg</image:loc>
      <image:title>Member Stories - Community profile: Georges Schneller - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/member-stories/facilitator-spotlight-joza</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/db6bed57-03d6-4798-af11-0b853b8fee1c/BTC-Joza-Nada-At+Work.jpg</image:loc>
      <image:title>Member Stories - Facilitator spotlight: Joza Nada - Make it stand out</image:title>
      <image:caption>Joza at work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/77857fdf-f7bd-4aa4-a630-c6927cd6092f/BTC-Joza-Nada.png</image:loc>
      <image:title>Member Stories - Facilitator spotlight: Joza Nada - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/member-stories/veronica-fossa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/717390c3-2b6d-4cfc-a641-f599c86fb14f/Veronica_Fossa-press-Bruno_Award_Tallinn-02.jpg</image:loc>
      <image:title>Member Stories - Alumni stories: veronica fossa - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/37910f07-5d47-4d35-b0c9-71c3ae4525c0/Veronica_Fossa-press-The_Nourishing_Workplace_podcast.png</image:loc>
      <image:title>Member Stories - Alumni stories: veronica fossa - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/349577fd-fa00-4981-a8ae-7688e0268ef5/Veronica_Fossa-press-MELT-Veronica_chatting-credit_Marko_Mumm-web.jpg</image:loc>
      <image:title>Member Stories - Alumni stories: veronica fossa - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/0c7fe924-d972-4ffd-af68-ca7af2e77f59/Veronica-Fossa-2-2021-square-low-res.png</image:loc>
      <image:title>Member Stories - Alumni stories: veronica fossa - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/07ac9c58-ec31-4f6f-9422-96d1487df470/Veronica_Fossa-press-MELT-Veronica_speaking-credit_Marko_Mumm-web.png</image:loc>
      <image:title>Member Stories - Alumni stories: veronica fossa - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/97fe1294-8f9d-416e-8356-7566130a1c0c/Veronica_Fossa-press-WWW-2018-02-Credits_+Department_Two.jpg</image:loc>
      <image:title>Member Stories - Alumni stories: veronica fossa - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/member-stories/marieke-grifioen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1624345121402-PN8AV6CQFM09ELTIF6CA/Made-51-display-weave-fair-trade</image:loc>
      <image:title>Member Stories - Facilitator spotlight: Marieke Griffioen - Make it stand out</image:title>
      <image:caption>Photo credit: Weave Fair Trade</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1624343739000-6LDLBAQIH45A8ZCEV64N/Blind-wall-gallery-1.jpg</image:loc>
      <image:title>Member Stories - Facilitator spotlight: Marieke Griffioen - The Blind Wall Gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1624344357833-D7QK3PTDFO1GBUE7GBKQ/BTC-certified-trainer-Marieke--Griffioen-workshop-.jpg</image:loc>
      <image:title>Member Stories - Facilitator spotlight: Marieke Griffioen - Make it stand out</image:title>
      <image:caption>Marieke in action during one of her brand-building workshops Photo credit: Rob de Bree</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1624269539824-7LZ0SI5LACD9OVWFTD5B/BTC-certified-trainer-Marieke--Griffioen-portrait-1.jpg</image:loc>
      <image:title>Member Stories - Facilitator spotlight: Marieke Griffioen - Make it stand out</image:title>
      <image:caption>Photo credit: Maurice Jager</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/member-stories/community-profile-howard-drakes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625042132413-RW53UOKGMYG0GVNX4BPM/Pic+23.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625041292842-0IX4GD6FQBM4YTIZH8UW/Pic+11.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625041196571-EQ19H213UP3CEJ26NSL4/Pic+8.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625041197590-GU5MZRJMPC1357W9OYN6/Pic+9.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625040485968-MVTTCBRIL6F90ND088NL/Pic+3.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes - Make it stand out</image:title>
      <image:caption>The world-famous South-African Braai (meat grilling), an occasion that brings people together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625210723048-6RGSVR54R2M6P9B4FIU6/199508_157895344266675_1121880_n.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625210747400-T0DJGWA8S8ULK3P958OH/Pic+16.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625040646458-MSQ1022RCAJJ1L5Q9TJ3/Pic+6.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625127760811-787P16ZGORBECJ4DR0ZC/Pic+7.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes - Make it stand out</image:title>
      <image:caption>Working on the road</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625039935901-FR6VIIRQQTUQ8L0VBH0N/Pic+1.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625041426543-PSOLKVQ8509293XUQZFR/Pic+13.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625040405620-T59L8QX361VJSGIKFBVD/Pic+2.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes - Make it stand out</image:title>
      <image:caption>Me at my wedding doing the traditional Zeibekiko which, unlike much of the set-pattern Greek dances, is an improvised dance in which the dancer expresses their feelings - joy, sadness, love, loss. People from the circle often throw flowers and break plates during the dance and even light whiskey on the floor for them to dance through. It is also referred to as the drunk man's dance as they are usually somewhat inebriated, which was definitely the case that night!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625121318108-8RNQN60DBZXJZSGH60IX/2009_5848%5B6242%5D.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes - Make it stand out</image:title>
      <image:caption>Powerhouse South African songstress Mam'Busi Mhlongo performs at Bushfire 2009, less than a year before succumbing to cancer. Photo by Bram Lammers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625042074913-I31CXFI7J02A7N4YCZ5T/Pic+22.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625041355114-DN1ZMEHPRMHGCL2JFGYL/Pic+12.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625040548161-HRDTTK3VG2DJCF8XMFIL/Pic+4.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625042054224-NOLQ4VSPR6XKIFYDE0VZ/Pic+21.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1625041505886-ML5TKE00U0JERCNB1PBB/Pic+14.jpg</image:loc>
      <image:title>Member Stories - alumni Stories: Howard Drakes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://brandthechange.org/member-stories/alumni-story-african-podfest</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1622805991759-AJUIZL80YDAJNQ194I1K/BTC-Community-Profile-Africa-Podfest.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1622806295710-7QUBMGCB4RL34RZC8UML/BTC-Community-Profile-Africa-Podfest-210426.jpg</image:loc>
      <image:title>Member Stories - Alumni stories: jo and mel of Africa Podfest - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1622804067904-X72ILZJJKA9HFYSFFL6C/BTC-Community-Profile-Africa-Podfest-210426-BW.jpg</image:loc>
      <image:title>Member Stories - Alumni stories: jo and mel of Africa Podfest - Make it stand out</image:title>
      <image:caption>Josephine Karianjahi and Melissa Mbugua in Nairobi, 2021</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1623058813232-LJGFD70JY8WB8EYVEU6Z/robert-anasch-pzdl6P4Lk60-unsplash+%281%29.jpg</image:loc>
      <image:title>Member Stories - Alumni stories: jo and mel of Africa Podfest - Make it stand out</image:title>
      <image:caption>Photo by Robert Anasch on Unsplash</image:caption>
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  <url>
    <loc>https://brandthechange.org/member-stories/community-stories-lungiswa-nonkululeko-cingahle</loc>
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    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1620198448727-T9XUBPQZ9S52M4NSBAA3/BTC-community-profile-lungiswa-mzimba-4.jpg</image:loc>
      <image:title>Member Stories - Community stories:  Lungiswa Nonkululeko Cingahle</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1620198880382-8I0250I03ZY8AQRP3F6V/BTC-community-profile-lungiswa-mzimba-1.jpg</image:loc>
      <image:title>Member Stories - Community stories:  Lungiswa Nonkululeko Cingahle</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1620199216016-JKKQJAWC4VLL2IBRVGK2/BTC-community-profile-lungiswa-mzimba-2.jpg</image:loc>
      <image:title>Member Stories - Community stories:  Lungiswa Nonkululeko Cingahle</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1620198704037-YL8IY7BYIQ50H4SD06Y0/BTC-community-profile-lungiswa-mzimba-5.jpg</image:loc>
      <image:title>Member Stories - Community stories:  Lungiswa Nonkululeko Cingahle</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1620708507700-WVDNEJOYAILXT79J4850/ford.jpg</image:loc>
      <image:title>Member Stories - Community stories:  Lungiswa Nonkululeko Cingahle - Make it stand out</image:title>
      <image:caption>Brand The Change Community member profile for changemakers and brand professionals looking for a career of purpose</image:caption>
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    <loc>https://brandthechange.org/member-stories/michelle-chakkackal</loc>
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    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1614076700595-9WBK4HUSDXHNQSO4P4LI/Michelle-Chakkalackal.jpg</image:loc>
      <image:title>Member Stories - ALUMNI STORIES: Michelle ChakkaLAckal</image:title>
      <image:caption>Michelle Chakkalackal</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1614856880278-BVM5VD7N5Z883IZT3KD1/brand-the-change-book-review.png</image:loc>
      <image:title>Member Stories - ALUMNI STORIES: Michelle ChakkaLAckal</image:title>
      <image:caption>Michelle with Laura Talsma, co-founder of Paygo Energy</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1614857774395-AYN9HQLPTJQM7BTSXJV1/brand-the-change-certified-trainers.png</image:loc>
      <image:title>Member Stories - ALUMNI STORIES: Michelle ChakkaLAckal</image:title>
      <image:caption>Graduation cheers for Class Two of the Brand The Change Trainer Certification Programme</image:caption>
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    <image:image>
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      <image:title>Member Stories - ALUMNI STORIES: Michelle ChakkaLAckal</image:title>
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    <image:image>
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      <image:title>Member Stories - ALUMNI STORIES: Michelle ChakkaLAckal</image:title>
      <image:caption>Michelle and her sisters</image:caption>
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    <loc>https://brandthechange.org/member-stories/facilitator-spotlight-multitude</loc>
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    <lastmod>2025-05-20</lastmod>
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  <url>
    <loc>https://brandthechange.org/member-stories/facilitator-spotlight-maja-angel</loc>
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    <lastmod>2022-07-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1605700845480-OTH8ALO2R86XTWL5DHDI/about-pic-4.jpg</image:loc>
      <image:title>Member Stories - Facilitator spotlight: Maja Grcic &amp;amp; Ángel Figueroa Mayordomo</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1606114372303-L9O2HI0VK8RMSM830WRN/Brand-the-change-meetup-maja-gcric.jpg</image:loc>
      <image:title>Member Stories - Facilitator spotlight: Maja Grcic &amp;amp; Ángel Figueroa Mayordomo</image:title>
      <image:caption>Maja loves it when a plan comes together.</image:caption>
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    <image:image>
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      <image:title>Member Stories - Facilitator spotlight: Maja Grcic &amp;amp; Ángel Figueroa Mayordomo</image:title>
      <image:caption>Maja and Angel with their clients, Meet Jack.</image:caption>
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    <image:image>
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      <image:title>Member Stories - Facilitator spotlight: Maja Grcic &amp;amp; Ángel Figueroa Mayordomo</image:title>
      <image:caption>Angel in action at a Brand The Change meetup in Amsterdam.</image:caption>
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    <loc>https://brandthechange.org/member-stories/facilitator-spotlight-hanneke-laaning</loc>
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    <lastmod>2022-07-27</lastmod>
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      <image:title>Member Stories - Facilitator spotlight: Hanneke Laaning</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1600860411032-DGRM5U4GE5JU4EE1K4TW/brand-thinking-canvas-hanneke.jpg</image:loc>
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    <image:image>
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      <image:title>Member Stories - Facilitator spotlight: Hanneke Laaning</image:title>
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    <loc>https://brandthechange.org/member-stories/brand-thinking-canvas-university-ad-pontier</loc>
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    <lastmod>2022-03-24</lastmod>
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      <image:caption>Students presenting their work, combining tools from Brand The Change and the Value Proposition Canvas</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1583737531939-A1GK5HEWX3C8ICVDE5QV/ad_1.png</image:loc>
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      <image:caption>A canvas for artist ‘Cees’</image:caption>
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    <image:image>
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      <image:title>Member Stories - Facilitator spotlight: Ad Pontier</image:title>
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    <image:image>
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    <loc>https://brandthechange.org/member-stories/facilitator-spotlight-clarissa-sparks</loc>
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    <lastmod>2022-03-24</lastmod>
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      <image:caption>Clarissa and Anne in Chicago, 2019</image:caption>
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    <image:image>
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      <image:title>Member Stories - Facilitator spotlight: Clarissa Sparks</image:title>
      <image:caption>Clarissa teaching at University of Pennsylvania School of Law, 2019</image:caption>
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    <loc>https://brandthechange.org/member-stories/alumni-spotlight-maria-spitaleri</loc>
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    <image:image>
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      <image:title>Bespoke Tools &amp; Training</image:title>
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    <image:image>
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      <image:title>Bespoke Tools &amp; Training</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1570023726785-J4TISKB0ZSNJ3G6Q7LP1/DSCF1220.JPG</image:loc>
      <image:title>Bespoke Tools &amp; Training</image:title>
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  </url>
  <url>
    <loc>https://brandthechange.org/mission-vision-tool</loc>
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    <priority>0.75</priority>
    <lastmod>2024-02-28</lastmod>
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      <image:title>Mission Vision tool</image:title>
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  </url>
  <url>
    <loc>https://brandthechange.org/manifesto</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1656679459036-5C6X546HF5MBTHO0X2SL/brand-the-change-manifesto-poster-S.jpg</image:loc>
      <image:title>Manifesto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1638303187102-E65D8FA5SAX4KRJ3X0Y7/brand-the-change-manifesto-3.jpg</image:loc>
      <image:title>Manifesto - Make it stand out</image:title>
      <image:caption>brand the change manifesto - to brand is an act of courage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1638302600377-3UH92MNQGH1DQRX2R77I/brand-the-change-manifesto-1.jpg</image:loc>
      <image:title>Manifesto - Make it stand out</image:title>
      <image:caption>brand the change manifesto to use brand for social change - now is the time to be an optimist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1638302898972-6GN9R4PUK2BOFOO1CCSS/brand-the-change-manifesto-4.jpg</image:loc>
      <image:title>Manifesto - Make it stand out</image:title>
      <image:caption>brand the change manifesto - fingers crossed is not a brand strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1638303003621-G0MOFTNOIAH133VZ82GS/brand-the-change-manifesto-5.jpg</image:loc>
      <image:title>Manifesto - Make it stand out</image:title>
      <image:caption>AWAY WITH BRANDING GURUS, WE’RE ALL BRAND THINKERS...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1638303287742-JKCHDASMNKFEYQD2HBM9/brand-the-change-manifesto-2.jpg</image:loc>
      <image:title>Manifesto - Make it stand out</image:title>
      <image:caption>brand the change manifesto - it takes a village to build a brand</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/anne-miltenburg</loc>
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    <priority>0.75</priority>
    <lastmod>2024-07-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1595233000454-ORFQ8HC7V8GLHKNMESIV/anne-miltenburg.jpg</image:loc>
      <image:title>Anne Miltenburg</image:title>
      <image:caption>Anne Miltenburg, portrait by Anje Jager</image:caption>
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  </url>
  <url>
    <loc>https://brandthechange.org/facilitator-support</loc>
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    <priority>0.75</priority>
    <lastmod>2024-09-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1645690068389-KL12OZLJZ9EVFHKC4XGL/brand-thinking-canvas-facilitator-support_M.jpg</image:loc>
      <image:title>Support For Facilitators</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1570011448379-TIZINEHCNB52Z48ZILLH/romas.jpg</image:loc>
      <image:title>Support For Facilitators</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1576500971850-53TQBLFH8V922GY42CWM/maria-spitaleri.png</image:loc>
      <image:title>Support For Facilitators</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1570018353658-JONMO3GPVG8HROEHS6OB/clarissa2.jpg</image:loc>
      <image:title>Support For Facilitators</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/b090d06b-b594-45e4-b4df-df77ddea5875/BTC_thinktank.png</image:loc>
      <image:title>Support For Facilitators</image:title>
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    <image:image>
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      <image:title>Support For Facilitators</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/245fc79b-ef50-4a65-b07c-cfcc711820d5/brand-the-change-community-14.jpg</image:loc>
      <image:title>Support For Facilitators</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/0b2160f3-27cf-44f2-b103-9da19dd4c3eb/brand-the-change-certified-trainers.jpg</image:loc>
      <image:title>Support For Facilitators</image:title>
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      <image:title>Support For Facilitators</image:title>
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    <image:image>
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      <image:title>Support For Facilitators</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/e3a7fb0a-3a3f-4db4-b3ac-f7cb8a96fdb2/brand-the-change-FACILITATORS-4.jpg</image:loc>
      <image:title>Support For Facilitators</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/retailers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1569914796109-GE52SO8F7GGKOELLHSNK/brandthechange_wheretobuy_basheer.png</image:loc>
      <image:title>Retailers</image:title>
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    <image:image>
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      <image:title>Retailers</image:title>
    </image:image>
    <image:image>
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      <image:title>Retailers</image:title>
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    <image:image>
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      <image:title>Retailers</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1569912156432-WKQWOOTB5L9JEYFP0HTH/brandthechange_wheretobuy_amazon.jpg</image:loc>
      <image:title>Retailers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1569912366621-2IJE54HSNL9XG3GOMHL8/brandthechange_wheretobuy_JAPublishers.jpg</image:loc>
      <image:title>Retailers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1569912720880-GKWEH4OSGN0OFL5QZ2B6/brandthechange_wheretobuy_blackwells.jpg</image:loc>
      <image:title>Retailers</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1569912735548-M9FCIIEBZU3EV5VXETAW/brandthechange_wheretobuy_waterstones.jpg</image:loc>
      <image:title>Retailers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1569913255011-4NX3CP9PKE7B71ZDYBKF/brandthechange_wheretobuy_women.png</image:loc>
      <image:title>Retailers</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1569914574116-FIHXBGIZ83SCUMOFDUDV/brandthechange_wheretobuy_paagman.jpg</image:loc>
      <image:title>Retailers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1569914984199-5EQ2VNMPDZUE5FYBSFNE/brandthechange_wheretobuy_kindle.png</image:loc>
      <image:title>Retailers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1569912317706-QXS8WJH8H1JKMEGEXEAQ/brandthechange_wheretobuy_indiebound.jpg</image:loc>
      <image:title>Retailers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1569912292361-QXRAYS4K0CZMO5XZ3TIO/brandthechange_wheretobuy_bis.jpg</image:loc>
      <image:title>Retailers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1617175632123-GR2MEMJ42B32J6MW1U6S/brandthechange_wheretobuy_kyobo.png</image:loc>
      <image:title>Retailers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1569912702121-HV34FU54ZBW2WFLNU29E/brandthechange_wheretobuy_abc.jpg</image:loc>
      <image:title>Retailers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1617171844417-G63QTRPZ1TJ1YZNBD55F/brandthechange_wheretobuy_yes24.png</image:loc>
      <image:title>Retailers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/brand-thinking-canvas</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1639649585878-A66JONZDFUECNOLMGHWE/brand-thinking-canvas-duo.png</image:loc>
      <image:title>The Brand Thinking Canvas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1620373969927-8MXK7HOHGUV0G2GLAQ4U/brand-thinking-canvas-3.jpg</image:loc>
      <image:title>The Brand Thinking Canvas</image:title>
      <image:caption>using the brand thinking canvas in an online brand workshop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1620374088873-O2BWJSMHYFND5LKN6ZFM/brand-thinking-canvas-1.jpg</image:loc>
      <image:title>The Brand Thinking Canvas</image:title>
      <image:caption>download pdf brand thinking canvas to use in your next team branding workshop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1620374000640-DNUBJ0D28NIYFZFI6FMW/brand-thinking-canvas-2.jpg</image:loc>
      <image:title>The Brand Thinking Canvas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1620374312967-35LNSKX1JO5OB5WT4323/BTC-testimonial-ad-pontier.png</image:loc>
      <image:title>The Brand Thinking Canvas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1620374345420-W9O161R0GEAIK5G5ZZCO/BTC-testimonial-easkey-britton.png</image:loc>
      <image:title>The Brand Thinking Canvas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1620374405856-FWKTLUYIPRINI8TFIBUB/BTC-testimonial-images-reema.png</image:loc>
      <image:title>The Brand Thinking Canvas</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1620374587122-N1C6BA64LL2UDMH6GLYO/who-made-the-brand-thinking-canvas.jpg</image:loc>
      <image:title>The Brand Thinking Canvas</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/test-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1634284445695-B7LI89WDEG2QR7YF1EIC/TBL_btcfacilitation.jpg</image:loc>
      <image:title>Zapier images - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/36db0d08-3dac-4dbd-8666-cc37671a74e7/BTC_facilitationcourse_EXAMPLE4.jpg</image:loc>
      <image:title>Zapier images - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://brandthechange.org/story</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1638297302567-EY57IFIBIU95N06YH9YW/brand-the-change-certified-trainers.png</image:loc>
      <image:title>Story - 2017</image:title>
      <image:caption>We train the first cohort of certified ‘Brand The Change’ trainers online - with three more cohorts to follow. The trainers bring their own unique skill sets and perspectives, and strengthen the global network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1638297463081-N4GSA9LUTIC8R5GHO5XB/brand-the-change-book-launch.jpg</image:loc>
      <image:title>Story - 2018</image:title>
      <image:caption>We turn the crowdfunded toolkit into a complete guidebook under the title ‘Brand the Change’, published worldwide by BIS. Arabic and Korean editions follow in 2019 and 2020. Patagonia graciously hosts our Brand The Change Live events, where founders and marketing directors of impact driven brands open up their brand building journeys.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1638298673861-TGQML8LD37MZR37VH84Z/brand-the-change-meetup.jpg</image:loc>
      <image:title>Story - 2018/2019</image:title>
      <image:caption>Volunteer hosts start meetups in Lisbon, Nairobi and Amsterdam. We pilot collaboration formats that help brand builders get useful feedback and and answers to their trickiest brand challenges.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1638299295093-N9QDX36MYGQYZO589L1U/anne-miltenburg-on-the-road.jpg</image:loc>
      <image:title>Story - 2014</image:title>
      <image:caption>Everyday, in her role of creative director at a global brand agency, Anne Miltenburg sees how her skills can get people excited about products and services that contribute little to the world. Yet amazing ideas for change fail to get the attention and audiences they deserve. Anne quits her job and goes on the road to Ireland, Zambia, Tunisia and Kenya, to hear from changemakers what’s holding them back from building stronger brands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1638859816429-OQ3JNAWFO5O9PU5B0QPT/brand-training-impact.jpg</image:loc>
      <image:title>Story - 2015</image:title>
      <image:caption>The big insight: more than financial resources, changemakers report a lack of knowledge, skills and network to build their brand. Anne creates a first tool, the Brand Thinking Canvas, and pilots a workshop format that allows her to effectively train people in brand thinking skills. Anne sets up the education organisation in Nairobi, Kenya - a global hotspot for social innovation. We start training teams and cohorts of brand builders with partners like Amani Institute and Growth Africa.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1638298192904-TP5JOXRNMPQIT6CLGTEE/branding-toolkit.jpg</image:loc>
      <image:title>Story - 2016</image:title>
      <image:caption>235 backers help fund our ‘Branding Toolkit for Changemakers’ on Kickstarter. One of the first users asks if we can open a group to discuss their questions and challenges. The online community is born. We create custom toolkits and learning programs with partners in Saudi Arabia, Sierra Leone and East Africa.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/cb00665f-b193-46e9-9ab1-3ade57665e98/BTC_team_2023.jpg</image:loc>
      <image:title>Story</image:title>
      <image:caption>2022 We bring all the different training programs, courses, tools and cases together in one membership, creating a full support system to build better brands for change. We’re now a team of four!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/d9d0729c-2e64-4da7-bd2a-546c7789f3b4/Asset+2.png</image:loc>
      <image:title>Story - 2024</image:title>
      <image:caption>Anne Miltenburg steps down as CEO. We become a fully community-led initiative!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d7939216e273f425b42d2c7/1638298251804-AMLSPXXPT4QS80JLRDDV/brand-the-change-academy.jpg</image:loc>
      <image:title>Story - 2020</image:title>
      <image:caption>Covid hits. Luckily, the online community is there to support each other. It’s a time of mourning, but also solidarity and a renewed sense of urgency. We introduce monthly live learning events on different topics.</image:caption>
    </image:image>
  </url>
  <url>
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      <image:caption>Anne Miltenburg Author of Brand The Change best book for branding social enterprise, impact enterprise, b-corps</image:caption>
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    <lastmod>2024-10-09</lastmod>
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    <lastmod>2024-10-08</lastmod>
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      <image:caption>brand strategy online course, brand the change online course, brand thinking canvas online course, brand thinking canvas facilitation online course</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-09-20</lastmod>
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