Together with Melissa Arostegui and Ángel Figueroa Mayordomo, I hosted six Brand The Change meetups in 2019. We brought together 145 people from a broad range of brand and business expertise, and together, the community advised 14 brands!

We helped changemaking entrepreneurs get a clearer perspective on their audience’s perception of their brand in the ‘Analyse my Brand’ session. We helped find the right words for food entrepreneurs who are trying to change what we eat and drink, at the ‘Taste my brand’ session. We challenged, brainstormed, crafted pitches and taglines. A big applause to the brands that took the stage during these sessions and opened up their inner workings to get support from the community:

June 12th: Analyse my Brand

WaterUp: Bringing bubbly & naturally yummy tap water stations to schools so kids can easily refill their bottles & hydrate without all the added sugars.

Cittamap: Big Data for sustainable cities

Hello Energy: On a mission to create new ways to help believers and skeptics support a worldwide sustainable energy transition.

July 3rd: Taste my Brand

Dutch Harvest: Rediscovery of the power of hemp, through delicious, healthy and beneficial hemp tea from Dutch soil with everyone.

Gabanna: A Shared Value food, low-carb, gluten-free pasta with a perfect bite made with Highland green cooking bananas and pulse flour.

Lazy Vegan: Frozen ready meals. High protein Chunky Pulled Peaz. For your busy days and your lazy days. No animals, no soy, no hassle!

Botanic Bites: Providing a low ecological footprint meat alternative through Fungi- the fleshiest parts of oyster mushrooms

Fruitfeest: A fruit catering company, raising people's awareness on healthier nutrition habits by offering healthier alternatives which are also tasty.

September 4th: Challenge my Brand

African Clean Energy: A Dutch-South African social enterprise focused on enabling decentralised access to clean energy to rural households in Sub-Saharan Africa and Southeast Asia

Victory Art: Bringing the art of Eastern and Central European artists to attention in the market.

October 2nd: Rethink my Brand

Lots of Lesvos: An initiative by The Junglebirds Foundation to empower local farmers and refugee newcomers to earn an income through their products.

Nice Head Appearel: Creating great apparel while producing as little pollution as possible

November 13th: Pitch my Brand

Narrate: Providing a clear view on your impacts and footprints so you can invest in optimisation where it counts

December 13th: Tag my Brand

Dalalou: Packaging natural and loving bundles of natural products and as few harmful substances as possible for use during pregnancy, birth and the maternity period, contributing to a safe start and a healthy development of babies and brand new mothers.

A big thanks to our location hosts!

None of these meetups would have been possible without the support of the Mobile Company in Amsterdam. The Mobile Company graciously opened up their fabulous space on the river Ij for us to use without limitations. We are incredibly grateful for their support.

Will you host our next meetup?

In the next year, we will be hosting the meetups at creative agencies across Amsterdam, starting with Grrrr. If you are interested in hosting a meetup at your location, please email us! hello@the-brandling.com