use the power of BRAND to amplify solutions to our social and environmental crises

 
 
 

IT TAKES A VILLAGE to build a brand

In a perfect world, solutions for the climate crisis and social justice would be embraced purely on their merit. But this isn’t a perfect world. We have to be smart about how we help people to embrace change.

‘Brand’ is a proven and powerful mechanism to build deep, long-term relationships with people. It is also notoriously complex. It requires a wide range of skills and knowledge.

But you don't have to do it alone. It takes a village to build a brand – and we are that village.

get the inspiration & support you need

toolbox

Find our tried-and-tested tools and brand case studies

book

Get the classic ‘bible’
Brand The Change Guidebook for brand builders

community

Join an intimate group of like-spirited professionals for support & collaboration

Courses

Learn how to build your brand – or help others build theirs

insights + inspiration for your brand

Discover how a fifty year old brand is able to keep its identity and thrive through rapid growth, shifting trends, and a raging climate crisis. GET THE CASE STUDY

Marine biologist Dr. Ayana Elizabeth Johnson inspires people to act on the climate crisis. READ MORE

To get BCorp certification, you need a mission or purpose statement that packs a punch. We break down the art of writing BCorp-worthy purpose statements. READ MORE

 UPCOMING EVENTS

Get feedback, join a brainstorm, and learn from experts in intimate, live online events.

ABOUT US

Brand The Change was founded as a learning organization in 2014 in Nairobi by brand developer Anne Miltenburg.

We are best known for our yellow guidebook with the same title.

Over the years, a community of like-spirited brand professionals and social entrepreneurs emerged around the book. 

Today, we're a 100% community-run initiative, on a mission to amplify solutions for the social and environmental crises using the power of 'brand'.