Patagonia Brand Case Study

Patagonia is a must-know brand case study. Discover how a fifty year old brand is able to keep its identity and thrive through rapid growth, shifting trends, and a raging climate crisis.

This case has been fact-checked by the Patagonia team.

The 24-page case study contains:

• the 50+ year evolution of the Patagonia brand

• the philosophical foundation that guides all

• the Patagonia brand strategy on a page

• an analysis of the entire brand, from purpose, to visual identity and verbal identity

• an analysis of the translation of the brand purpose to all experiences: from the product to store design and location, events, communications, partnerships with conservation organisations, and their people policy.

Written by Anne Miltenburg with research from Linet Mwende and Wanjiru Gathanga