online on-demand course
brand thinking canvas facilitation course
For creatives, communication professionals and marketers who want to use the Brand Thinking Canvas in their own workshops and consultancy process.
Learn how to use this powerful tool in your own brand practice, directly from Anne Miltenburg, the creator of the Brand Thinking Canvas. If you are already working with the canvas, it’s a great way to fine-tune your skills. If you are new to this tool, use it to level up your strategy game!
what can you expect?
overview
This course teaches you to:
Run (online) brand workshops
Up your brand strategy skills
Reflect on, and redesign, your professional practice
It consists of reading materials, quizzes and assignments within our wider community platform, where you can interact with our team and other facilitators and brand professionals.
This course is designed for creatives, strategists, communication professionals, coaches and educators.
FORMAT
Online course with written content
price
$15 one time payment
Time commitment
4 hours of online reading, 32 hours of assignments (includes piloting your workshops)
Certificate
Participants who complete the coursework can request a Certificate of Completion
outcomes
At the end of this course, you will:
Know, understand and apply the terms and definitions used in brand strategy
Have developed a case study of a brand you love
Facilitated your own brand workshop(s), online or offline
Be armed with lots of tips and tricks on (online) facilitation
Find a detailed overview of the content of the course, FAQs and the backstory to the course, below.
Course Content
Module 1: Welcome to the tribe
Dive into the course structure, get your canvas, and get set up for success.
Module 2: Becoming a Brand Thinker
We discuss the basics of brand thinking, why it’s important to think like a brand strategist and the story behind the Brand Thinking Canvas, and we set goals for our practice as a facilitator.
Module 3: Getting familiar with the canvas
Anne explains how the canvas is structured, and how it represents the anatomy of a strong brand. We discuss when and how you can use the canvas, and offer a glossary of terms. We close the module with a quiz to check your understanding of the terms we use on the canvas.
Module 4: Create a brand case study
We learn from an existing brand how the canvas structure works. We look at a case study (Airbnb) and you will create your own.
Module 5: Prepare for your first session
To master facilitation, you need practice. Let’s find a pilot client and learn about prepping for your first workshop – online or offline.
Module 6: Running a basic workshop
We unpack the workshop process, from warming up your brand-thinking brain, to the order in which to work through the canvas, and how to close a session with clear action points. As an assignment, you will pilot your first workshop.
Module 7: Develop your facilitation skills
We discuss the difference between the role of consultant and facilitator, and which skills you need to develop. What does a bad facilitator do? What does a good facilitator do? We share tips on improving outcomes and troubleshoot some difficult scenarios.
Module 8: Advanced facilitation
We share online facilitation tips and group facilitation tips on how to use the canvas in higher education, and then offer more facilitation tips and resources.
Module 9: Design your own co-creation process
Tools don’t build brands: people do. Different brand professionals use our tools in different ways. What works for you? You will work on designing your own co-creation process.
Module 10: Further learning
We invite you to share your journey, and give you more brand inspiration and resources for the road.
Who is it for?
This course is developed for curious people with a high affinity for branding: business minds, creatives, brand/marketing strategists and communication specialists, educators, coaches and facilitators who want to use the Brand Thinking Canvas in their own, entirely unique practices. Though a degree in branding, business or marketing is a lovely piece of paper to have, we created this course to suit self-starters and people who attended the school of life. Most of all, this course is for people willing to learn, pilot, test, fail, improve, cheer, share and grow.
Why the course works
Let’s start with a confession: we don’t like online courses. Yes, they are convenient, but who’s ever actually finished one? Here’s what we’ve done to ensure this online course beats the industry-standard dropout rates.
Tried and tested
The content and assignments of this course were tried in tested during four live online 6-month programs with 48 brand professionals from across the world.
Self-paced
The life of a brand professional is full of deadlines. Take the course at your own pace, whenever you need it, in your own timezone.
Immediacy
You can put your learnings directly to use in your daily work as a brand professional, whether you are a creative, coach or strategist. The assignments are created to be of immediate use.
Support
Expand ‘Team You’ with dozens of other brand professionals using our tools. Our learning platform is not an empty online forum, but is embedded in an active community of practitioners.
The story behind the brand thinking canvas
Anne Miltenburg, a Dutch award-winning designer and brand developer, worked in the field of branding for a decade. First as a designer, then as a strategist, and finally as a creative director, at famed agencies Studio Dumbar, Lava and Interbrand.
She became increasingly frustrated with the consultancy format, and the gap between strategy and creativity, theory and implementation.
Anne started experimenting with different co-creation processes and self-made models in 2011, resulting in the Brand Thinking Canvas in 2013, the establishment of educational organization Brand The Change in 2014, and the full brand development process documented in the book ‘Brand The Change’ in 2015.
She has worked with over 1,600 changemaking entrepreneurs to build stronger brands using her own tools, and swears by them to this day. She is opening up all her knowledge of the canvas and how you can use it in your own brand development process, in this online course.
Anne Miltenburg
Facilitator stories
Maria
Argentinian brand strategist Maria Spitaleri brought the Brand Thinking Canvas to Argentina and has been pioneering a more co-creative approach to brand development.
Clarissa
As one of the first brand professionals ever to reach out to us about using the tools in her own brand agency, Clarissa was the spark we needed to start a trainers programme. To date she’s used our tools in group workshops with over 2,000 SMEs in Atlanta, Georgia.
Romas
A creative entrepreneur at heart, Romas Stuckenberg is the co-founder of German design agency NameName, and one of the brains behind Artistic Intelligence and the Creative Leadership Salon. He uses the Brand The Change tools in custom consultancy processes.
Start learning today
FAQs
DO I GET A CERTIFICATE AT THE END OF THE COURSE?
Yes. Participants who complete the course can request a personal Certificate of Completion via email at hello@brandthechange.org
Please note that this online course does NOT result in the title ‘Certified Brand The Change Trainer’ – that is a different course.
On which platform do you run this course?
We use a closed environment in our Mighty Networks community, where you will find reading materials and assignments, and links to Vimeo videos.
can I use your tools in my own online course or MOOC?
At this moment we don’t allow the integration of our tools in third-party online courses. Use of our tools falls under our Terms and Conditions. To discuss your particular situation, email us at hello@brandthechange.org
CAN I GET A REFUND?
If you are unhappy with the course, you can cancel within the first 48 hours for a full refund. Please email hello@brandthechange.org from the email you have used to sign in to the course, and allow us five working days to process your request.
ANY OTHER QUESTIONS?
We’d love to hear from you. Email: hello@brandthechange.org
We usually reply within two working days.