Brand The Change develops knowledge resources and tools to open up branding skills and knowledge across the world. We are 100% learner funded. Please respect creator rights. By purchasing our products and respecting our copyright terms and conditions, you make our work possible.
If you love our work and want others to discover it too, please ask them to purchase their own copies/access. Thank you for your support!
Our products are protected by intellectual property and copyright laws. By using them, you agree to the terms and conditions that apply to these products. Please read the terms and conditions below.
We've done our best to write up the terms of use for our tools in human terms.
If you have any doubts about what constitutes fair use after reading these terms, please email us at hello@brandthechange.org
T&C’s for brand the change the book, our tools, case studies and courses
By purchasing this product, you agree to the following terms and conditions. Please read carefully what you CAN and CANNOT do under these Terms and Conditions:
The purchase of one of our products grants you one (1) license for personal or professional use.
For multiple users, you need to purchase additional licenses.
No part of our products may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the express written consent of the author and publisher, except in the case of brief excerpts in critical reviews.
This includes the illustrations on our website and other communication items, which are the IP of Anje Jager.
If you wish to share, distribute or (re)sell the book, courses, tools or case studies, or parts thereof, whether printed or digital, in original or adapted form, as a standalone tool or included in software or digital/printed files or publications, for commercial or non-commercial use, to any third party, you need to obtain the express permission of the author and copyright holder in writing. Please contact us with your request at hello@brandthechange.org
Do you want to work with the tools from the book with others? For instance, you are a brand designer and want to host a workshop online for a client with our Brand Thinking Canvas)? If you purchased a product you can use the tools for groups of up to five people for free. If you are an agency with multiple team members using the tools, or you want to facilitate sessions with more than five people, please contact us at hello@brandthechange.org for licensing information.
When you pay for our resources you CAN:
use the tools from the Brand The Change book for in-person workshops
you can include the tools in slides that are used to introduce the workshop and for instruction
you can hand out our tools as printed paper copies
photograph the workshop and its results
use the tools from the Brand The Change book to host live* online workshops for max. 50 participants
you can include the tools in your slides to introduce the workshop and for instruction for the 50 participants
you can include the a digital whiteboard environment such as miro or for collaboration for the 50 participants
share the outcome of your work with the tools or exercises with your collaborators by photographing the completed paper or digital tools.
However, you can NOT:
share our materials on a server, website, social media, library or another storage method, or through digital or paper correspondence, with any third party, paid or free
include our work in (pre)recorded lectures, online courses, MOOCS, automated courses or other educational software without our explicit written permission
alter the design of the tools, alter or remove our logo or copyright line, or add your own logo or copy without our explicit written permission
use product photos or images of workshop sessions created by Brand The Change in your own promotional materials
train others how to run workshops or consultancy processes with our materials
trademark or claim ownership of any part of our tools, exercises or content
claim any social media handles or web domains related to our tools, exercises and content
present yourself as a Brand The Change Certified Trainer, or an employee of Brand The Change Ltd
* a LIVE online workshop is a workshop that is hosted at a particular time with active participation, rather than a recorded workshop or course that is consumed.
If you have any questions about what constitutes fair use, please feel free to contact us: hello@brandthechange.org
If you want to feature our content in an online course, lecture, publication or other learning experience, please email us at hello@brandthechange.org to learn about the options.
If you work at a recognized educational institute and you want your students to have a copy of some of our content, please contact hello@brandthechange.org
community
Strong communities stand and fall by trust. As community members, we're holding each other to a social contract that guards this trust.
Respect creator's rights. Content published on the community is (unless otherwise indicated) considered the intellectual property of the person who posted it. You cannot re-use, share or otherwise make available content on the community platform elsewhere without the permission of the person who made the post.
Try to give and take in equal measure. Everyone has something to learn and something to teach. The only way we can make this an effective learning community, is when all members feel their contributions to the group matter. When we receive the gift of someone else's input, we can give back by paying it forward with our own feedback to community questions.
Be a cheerleader. If someone shares something that is of value to you, let them know! Credit them! Applaud them! In turn, they will be your cheerleader too.
Say your problem out loud. Let's get into the habit of having the courage to say our problems out loud. Only then can we become unstuck. Asking for feedback is not just 'taking': it's giving too. You are allowing others to share their point of view.
Be careful with confidential information. If you want to share questions that touch on confidential information, 'anonymize' it, or clearly label it as confidential. When you see another member share a piece of information that seems confidential, assume it is so. Before sharing the stories or work of other members beyond this community, it is always wise to ask for permission.
Respect intellectual property. Please don't share any materials (video, book texts, pdfs, etc) on this platform that you are not authorized to share. If you share materials here for which you are not authorized, you will be held accountable and removed from the network. Please also respect Brand The Change's intellectual property, and don't share our materials beyond this group.
You're welcome to self-promote, but don't spam people. We love it when people promote their own work on BTC. It could be a project, publication, website, or post. But please don't do that more than once a week. If despite keeping to this guideline, other members find your contributions distracting, you could be asked to stop the posts and/or leave the community. Please note it's against our privacy policy to collect personal information from members for your own marketing purposes.
We recognize that 'change' means different things to different people. When we talk about advancing ideas/products or services for change, we are talking about change as outlined in the UN Sustainable Development Goals. But all of us have a different focus area or ideas about priorities. To someone in Sweden, it could be the global switch to a plant-based diet. To someone in Kenya, it could be the growth of the economy, and availability of jobs.
Be open to different perspectives. We consciously host people with a wide range of geographic, cultural, religious, political, and professional backgrounds. We don't want to be just an echo chamber. We're happy to host conversations where different perspectives are exchanged. We can be like-spirited, but we don't have to be like-minded. Constructive conflict is healthy in a community.
Zero tolerance for trolls, sexists, fascists, racists, and bullies. They will be removed, their license revoked and they will not receive a refund. If you experience any harassment on the platform, please report it ASAP to our hosts at hello@brandthechange.org
Be open about your intentions. If you are not here to learn or contribute, but to do market research, or to copy content to distribute elsewhere, we want to know. Not because we forbid it outright, but because people come here and contribute to a shared knowledge source based on trust. When that trust is misused people can feel violated. If you think your presence here falls outside of learning and contribution, please email us (hello@brandthechange.org) to discuss.