Create and Test Your Brand Strategy

self-paced online course

You have an idea, product or service that could make the world better. Now you need people to choose it, use it, support it or spread the word.

This practical, self-paced course takes you through the process of building a brand that makes your social or environmental solution compelling to the people you need to reach.

Create your strategy. Build your brand. Test it with real people.

By the end of the course, you'll have a clear brand strategy, a prototype of your brand and real audience feedback to help you move forward.

Create and Test Your Brand Strategy Course
€25.00
One time

Your brand stands or falls by its strategy. Learn from Anne Miltenburg, author of Brand The Change, how to create your brand strategy and test it with your audience, all at your own pace. By the end of the course, you will have: • A tested brand strategy • A brand prototype: your brand story, mood board, and website wireframe. • User feedback: results from testing your brand messaging • A competitor benchmark: an analysis of similar products or service

✓ Over 6 hours of video content
✓ Unlimited lifetime access
✓ Our complete set of tools and case studies
✓ Content tested extensively in our in-person programs

Who’s is this course for?

 
 
 

(Co) Founders

You want to turn your product or service into a brand with full ownership of the process, and in a (cost) effective way.

 
 

marketers, designers, communication professionals

You want to ‘up’ your strategy knowledge and brand-thinking skills. Guide your colleagues or clients through the brand building process with confidence.

 
 

professionals

You want to build a strong public profile to land the professional opportunity of your dreams.

MEET your coach

This online course is created by Anne Miltenburg, author of Brand The Change, and freelance Brand Director in the tech-for-good space.

Anne is considered one of the foremost thinkers and practitioners in building brands for social impact. 

She is the founder of BrandTheChange.org, a learning organisation that trains changemakers in brand building skills. Based out of Nairobi, the team has trained thousands of changemakers worldwide.

Anne’s writing on brand building has appeared in the Stanford Social Innovation Review, on the Harvard Innovation Lab blog, Forbes, and the Huffington Post.

Anne practices what she preaches as a freelance Brand Director for tech-for-good companies.

In this course, Anne unpacks the process and tools she uses in her day to day work, in a course that was tuned and tested through 4 editions of a 3-month live online training program.

Follow Anne on Linkedin for tips and insights from the trenches of building brands for change.

Course outline

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FAQ

HOW IS THE COURSE DIFFERENT FROM THE BOOK?

Whereas the book covers the entire brand-building process, offering 23 tools and examples from dozens of brands, this course zooms in much deeper into strategy. It includes creating a brand strategy on a page, prototyping and testing, which are not featured in the book. It also walks you through all the steps using one brand example, so it is easy to follow along and see how one brand gets built.

DO I NEED THE BOOK TO TAKE THE COURSE?

No. The book can come in handy as a reference throughout the course, but it’s not mandatory to have it.

HOW MUCH TIME DO I NEED TO COMPLETE THE COURSE?

Each module consists of 10–35-minute videos and 30–60 minutes’ worth of reading material. For the assignments, you should reserve 12–24 hours per module. How much time you spend on each assignment is of course totally up to you.

DO I GET A CERTIFICATE AT THE END OF THE COURSE?

Yes. Participants who complete the course can request a certificate of completion. Email us at hello@brandthechange.org

CAN I get a refund?

If you are unhappy with the course, you can cancel within the first 48 hours after purchase for a full refund. Please email hello@brandthechange.org from the email you have used to sign in to the course and allow us five working days to process your request.

WHAT IF I DON’T HAVE A CREDIT CARD?

We offer manual payments for the course from Kenya via MPESA. Please send a request to hello@brandthechange.org, with your billing address: company name, address, country, and VAT/PIN number.

ANY OTHER QUESTIONS?

We’d love to hear from you. Email: hello@brandthechange.org We usually reply within one working day.

Create and Test Your Brand Strategy Course
€25.00
One time

Your brand stands or falls by its strategy. Learn from Anne Miltenburg, author of Brand The Change, how to create your brand strategy and test it with your audience, all at your own pace. By the end of the course, you will have: • A tested brand strategy • A brand prototype: your brand story, mood board, and website wireframe. • User feedback: results from testing your brand messaging • A competitor benchmark: an analysis of similar products or service

✓ Over 6 hours of video content
✓ Unlimited lifetime access
✓ Our complete set of tools and case studies
✓ Content tested extensively in our in-person programs