tool with manual and 8 examples • $10
the brand thinking canvas
A strong brand does not come about by accident: there is a blueprint behind the magic. The Brand Thinking Canvas is that blueprint.
Contents
The tools
Brand Thinking Canvas Part One - Who are you?
A0 + A4 size PDF
Brand Thinking Canvas Part Two - Who is your audience?
A0 + A4 size PDF
A 22-page manual
Working with the Canvas, step by step
Tips and Tricks
More ways to use the canvas
Brand Thinking Canvas Examples:
Airbnb
Mama Code
Macmillan Cancer Support
Sugru
Tony's Chocolonely
Oatly
LANGUAGES
The canvas is available in English, Spanish, German, French, Arabic, and Portuguese.
Coming in Q2 of 2022: Dutch
TERMS OF USE
Your purchase gives you a license to use the canvas for your own personal use. Please read the T&C. For educators, agencies and others who want to use the tools in bulk, please contact us at hello@brandthechange.org for more information.
FACILITATOR SUPPORT
Would you like to use the canvas in your professional practice as a creative, brand strategist, or communications professional? Become a member of the community: it includes a license to use the tools in workshops.
WE CREATED THE BRAND THINKING CANVAS TO ENABLE ANYONE TO BUILD A STRONG BRAND. IT IS USED AND LOVED BY THOUSANDS OF ENTREPRENEURS, BRAND PROFESSIONALS, AND CREATORS WORLDWIDE.
HOW to USE THE BRAND THINKING CANVAS
PAPER AND DIGITAL
The Brand Thinking Canvas is formatted for both print and digital use. Some people love to hang the physical canvas on their wall; others collaborate online by using the tool in software like Miro or Canva.
IN EVERY PHASE
Whether you are plotting world domination from your bedroom, or you are looking for more brand clarity as you scale to reach thousands of people, the Brand Thinking Canvas is a tool for every phase of your brand-building journey.
INDIVIDUALLY AND IN TEAMS
The Brand Thinking Canvas is the perfect tool to get your team aligned around your vision, mission and core values, and to define how you will all bring it to life.
testimonials
“This is an amazing tool to help you discover why you do what you do and become who. You. Are. It has helped me build a rock-solid foundation, moving forward into the unknown with all my initiatives. It helps you communicate your truth by stripping it all back to the essence. If you don't know who your audience is, this will help reveal new ones you didn't even see before. It’s something I apply again and again with each new project I initiate.”
– Easkey Britton: Surfer, Scientist, Activist
‘Our participants blossomed before our eyes within hours of working with the Brand Thinking Canvas. It was a truly inspiring moment.’
– Princess Reema Bint Bandar Al Saud, philanthropist, entrepreneur
“The Brand Thinking Canvas gives a visual clarity on ‘outside-in’ and ‘inside-out’ thinking, which is key to understanding how brands work. Also, I’m amazed at the fact that I don’t have to explain the canvas, because students will start to fill it out by themselves. More than 500 students have worked with the Brand Thinking Canvas and most of the tools included in the book. Brand the Change is the backbone of my course.”
– Ad Pontier, brand lecturer, HKU
The story behind the brand thinking canvas
The Brand Thinking Canvas is not a complicated model. Several rings, a few sub-compartments, two pages with simple questions: ‘who are you?”, and “who is your audience?”. But it took Anne Miltenburg ten years to understand how to draw it.
“Working at brand agencies in the early 2000s, every client that walked in wanted to be the next Apple, but no one knew quite what it took to be Steve Jobs. As a designer, I was frustrated by the smoke and mirrors around brand strategy. I spent the next decade experimenting with different models and collaboration formats to solve four main challenges:
How can we show Brand as a driving force behind both action and communication, instead of mere cosmetic surgery?
How can we bridge the gap between strategy and design?
How can we close the divide between agency and client, theory and application?
How can we help more businesses put a higher purpose at the center of their brand?
In 2014, I struck out on my own. For my brand workshops, I developed the iteration of my brand strategy models that has become a foundation for thousands of others: The Brand Thinking Canvas. The results were astounding, and I decided to open it up to the world.”
Follow Anne on Linkedin and Medium and find an archive of all her writing on annemiltenburg.com
