Brand Thinking Canvas, Manual and Examples

Strong brands are crystal clear on what drives them and what they want to be recognized for by others. They radiate what they stand for through every single interaction their audience has with them.

The Brand Thinking Canvas offers a holistic model that helps you define a core starting point for your brand, and catalyzes ideas for brand-building interactions with your audiences. It helps you to define who you are, what you do and why it matters, who your audience is and how you can direct what they think and feel about you. The canvasses give you a great birds-eye view of your brand to use as a foundation for your everyday brand building.

The Brand Thinking Canvas is part of our complete brand-building methodology as outlined in our book 'Brand The Change'

Includes

Brand Thinking Canvas Part One - Who are you? A0 + A4 size

Brand Thinking Canvas Part Two - Who is your audience? A0 + A4 size

A 22-page manual including:

• Working with the Canvas, step by step

• Tips and Tricks

• More ways to use the canvas

• 6 Brand Thinking Canvas Examples: Airbnb, Mama Code, Macmillan Cancer Support, Sugru, Tony's Chocolonely, Oatly

Terms and conditions of use

Each purchase represents one license for one user.
Please read our terms and conditions before purchasing the product.

Group licenses and educational discounts

For large volume license orders for organizations or educational institutes please mail us at hello@brandthechange.org

Specifications

Version: April 2022