6-week LIVE ONLINE PROGRAM • Feb 2025 EDITION now open
Personal Brand Challenge
Create a professional profile that reflects your values, connects with the right people, and helps your work to make a bigger difference in the world.
Join the waiting list for the next edition.
build a professional profile you're proud of
The world is an incredibly loud place right now.
You want to make a difference. You want to connect with the right people to get attention for your cause.
But how do you cut through the noise?
We believe the first step is to create clarity on who you are, what you do, and the difference you want to make. The second is courage.
What’s in the goodie bag?
💃🏽🕺🏾 4 modules with assignments to craft your professional profile, step by step
📆⏰ 4 live sessions to discuss your work & questions
👩🏾👩🏻 2 knowledgeable facilitators to lead the way
💬📝 Feedback on your work from fellow participants and facilitators
🎁✅ Examples from value-driven professionals to inspire you
🦾🧑🏻🤝🧑🏾 2-hour accountability follow-up session after 10 weeks
the program
Session 1
KICKOFF: onboarding and DOING THE inner work
Friday, 21 February
9am - 11am CEST
Session 2
MODULE 1: define what you want to be known for
Friday 7, March
9am - 11am CEST
Session 3
MODULE 2: tune in to your customers' problems
Friday 14, March
9am - 11am CEST
Session 4
Module 3: Position yourself among experts
Friday 21, March
9am - 11am CEST
Session 5
mODULE 4: Bring your personal brand story to life on linkedin
Friday 28, March
9am - 11am CEST
Session 6
fOLLOW-UP: Accountability session
Friday 23, May
9am - 11am CEST
This challenge is for you if...
You want your work to make a difference in the world.
You need to cut through the noise to be heard, but you don't want to add more noise yourself
You believe in substance over style
Your current professional profile and presence don't do you justice
You break out in a cold sweat every time you open LinkedIn
"What do you do?" is a question you dread. You need to do a lot of explaining to get a foot in the door.
You want to make time for your personal brand but it always sinks to the bottom of your to-do list
You want a process, feedback and friendly support to get it done without breaking the bank
Build your personal brand to radiate trust
Put yourself on the path to bigger and better opportunites
Connect with the right people in genuine way
Understand what holds you back from promoting yourself better
Learn to explain simply and calmly what you do and why it matters
if you want to make a difference through your work, you can't be your industry's best kept secret
make your expertise standout from the crowd
build strategic partnerships
MEET your FACILITATORS
This challenge is hosted by Maja Grcic and Wanjiru Gathanga.
Maja and Wanjiru work with dozens of changemakers around to help them get the brands they deserve. Some are entrepreneurs in Uganda, scientists in the Netherlands, bamboo architects in Bali. All those different people have one thing in common: they need someone to give them some expert guidance, encouragement and an external perspective.
Get Maja and Wanjiru on your team - and watch what happens when you get their support and feedback!
WHAT PARTICIPANTS SAY
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Anne-Maree Yee
“This challenge will help you align different aspects of your work and experience so people can easily see who you are and what you do. It's a structured program - very practical. You'll learn a lot from the group as well as the course.”
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Irmin Durand
“I know you've got the same headache as me - talking about yourself and what you do. We're not alone. Gift yourself 3 weeks in a safe space with people having the same struggle and see what happens. Challenging but worth it.”
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Katharina Weigert
“If you want to get clear about the concept of personal branding this is the place to start. You will learn to define what you want to stand for, get all the basic elements to set up your profiles on social media and your website, and how to leverage your personal brand.”
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Tim Bicknell
“I recently completed the Personal Branding Challenge. It has allowed me to reconsider how I position myself across my portfolio of interests. Fantastic content, and excellent instructors. A very, very valuable few weeks.”
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Lungiswa Mzimba
“Looking to grow personally and professionally? This is where you take your intentions a step further ... This challenge get you to hold a mirror to yourself in a room full of people. Scary yes, but soon you'll realize that we're all really just walking each other home.”
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Long Qu
“This sprint will give you more clarity about what you want to bring into the world”
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Carole Haine
“It was a game-changer for me. It was incredible to connect with other professionals dealing with the same struggles. I learned how to communicate my unique value without feeling like a fraud & promote myself authentically.”
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Hadas Drachli
“Take this challenge if you are serious about your business and want to make a leap”
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Nanda Idink
“Do you want to be positively challenged, get insights and great tools and access to a wonderful international network to help you build your personal brand? Change starts here! And it is fun to challenge yourself.”
Join the Challenge
Get the support you need to build your professional profile. The investment for the 6-week challenge is $289.
FAQ
What are the costs?
A pass to the Personal Brand Challenge is $289.
Can I cancel and get a refund?
You can cancel participation up to two weeks before the first session and get a full refund. Send an email to wanjiru@brandthechange.org We cannot give refunds after this period.
What if I miss a session?
No worries, we know you are busy! Every session is recorded and the digital whiteboards for each session are available to all participants. You can use the online group to chat with faculty and fellow participants between sessions.
Do I keep access to the materials?
Yes. You can download and save all the materials that we share, as well as links to the hangout recordings.
Can I pay in installments?
Sorry, we can only accept payment upfront at once.
What if I don’t have a credit card?
We offer manual payments for the membership through online banking and MPESA (in Kenya). Please send a request to hello@brandthechange.org, with your billing address: company name, address, country, and VAT/PIN number.
Can I get an invoice?
You will be able to download an invoice directly from the admin section of your community account after you paid.
Any other questions?
We’d love to hear from you. Email: hello@brandthechange.org
We usually reply within one working day.