ABOUT
Brand The Change is a community of professionals that formed around the book of the same name. We use the power of brand to amplify solutions to the social and environmental crises we face.
WHY WE EXIST
In a perfect world, solutions for the climate crisis and social justice would be embraced purely on their merit. But this isn’t a perfect world. We have to be smart about how we help people embrace change. ‘Brand’ is a proven, powerful mechanism to build close, long-term relationships with people.
It is also notoriously complex and overwhelming.
But we believe brand thinking can be taught.
We democratize brand knowledge, so it can be used to address the greatest challenges of our time: climate change and social justice.
OUR PHILOSOPHY
We believe strong brands for change start with the people who build them. We surround brand-builders with the skills training, tools and network they need to effectively engage people with products and services for change. All our content is created by and for practitioners.
who we are
We are a core team of two supported by community hosts and independent certified trainers.
Wanjiru Gathanga
Brand Strategist & Facilitator
LinkedIn
https://gathanga.co.ke/
MAJA GRCIC
Brand Strategist & Facilitator
LinkedIn
https://www.majagrcic.com/
Anne Miltenburg
Founder, Advisor
LinkedIn
annemiltenburg.com
Brand The change in 100 words
Brand The Change was founded as a learning organisation in 2014 in Nairobi by brand developer Anne Miltenburg.
We are best know for our yellow guidebook with the same title.
Over the years, a community of like-spirited brand professionals and social entrepreneurs emerged around the book.
Today, we're a 100% community-run initiative, on a mission to amplify solutions for the social and environmental crises using the power of 'brand'.
get in touch
Do you have a question, feedback, or request? We’d love to hear from you.
We try and respond to every email within two working days.
hello@brandthechange.org
We are based in Nairobi, Kenya