How do you write a winning purpose statement? Come practice writing yours with us!

Culture eats strategy for breakfast. Join us as BTC all-star Ángel Figueroa Mayordomo will be teaching a masterclass on Team Culture this April!

This month we’re celebrating the launch of a new brand case study with a full-on brand fest!

Join Anne Miltenburg & Gautam Shah for a 60-minute guided workshop to learn how cartooning helped them tackle career doubts and world overwhelm.

Anne and Wanjiru will share the process they went through to make a technology brand more gender inclusive.

Join Anne Miltenburg for a 90 minute guided exercise to help you to overcome self-sabotaging thoughts and address some of the deeply buried (mis)conceptions we all have around self promotion.

Test your knowledge of 2022 brand + impact events!

It’s a loud world out there. How do you find your own unique, compelling voice?

Join us for the final hangout, Session 4 of our personal branding challenge, where you'll create a plan to bring your brand to life.

Join us for Session 3 of our personal branding challenge, where you'll focus on your positioning in your sector/ market and your unique value proposition in comparison to your audiences' alternatives.

Ask a question / help find answers to members’ tricky brand challenges

Join us for Session 2 of our personal branding challenge, where you'll focus on your audiences, the challenges they are facing and how you offer a solution and value.

Join us for Session 1 of our personal branding challenge, where you'll gain clarity and define your unique identity, guiding you towards what you want to be recognized for.

Let’s learn from great change-making brands.

Ask a question / help find answers to members’ tricky brand challenges

This month we speak with BTC Almuna, Community Member and Event Designer, Veronica Fossa. She will share her best tips on how to design events that connect.

This September we're creating a speed dating event: a 60-minute fun and fast-paced mixer to make a new professional friend with benefits.

This August, we’re talking to Joachim Westerveld about how investors look at the value of brand building.

We're joined by Alvin Chan, who has 30 years of experience creating world-class work for brands like Nike, G-Star Raw and Samsung.

Some people just stick to the status quo: others like to see the world differently. Reframing is a technique to uncover, challenge and then overturn assumptions. It is a powerful way to find a new angle for a brand for change.

You have a product - but who is your audience exactly? It feels like looking for a needle in a haystack - if you even know where the haystack is to begin with.

Brand strategy has a reputation for being complex and boring. It doesn’t have to be. In groups of three, we will develop a brand strategy on a page for a mystery product.

This month, we're talking to the 'creative guru' behind the Tony's Chocolonely brand, Arjen Klinkenberg, about building a career of purpose.

Ask a question / help find answers to members’ tricky brand challenges

Community member Lungiswa Mzimba will be leading this "IamRemarkable" session— a Google initiative empowering women and other underrepresented groups to celebrate their achievements in the workplace and beyond.

We're chatting to French brand strategist Elodie Boyer about what it takes to create world-class creative work.

Ask a question / help find answers to members’ tricky brand challenges

Marieke shares one of her client projects and how she ensures the brand implementation is on point.

Ask a question / help find answers to members’ tricky brand challenges

This March, we talk to Ted Oladele (VP of Design and Product Development at Flutterwave) and Rindor Golverdingen (Creative Director at Verve) about the Flutterwave rebrand process.