live online | 90-minutes | Hosted by Anne Miltenburg
8:00PM BERLIN | 9:00PM NAIROBI | 3:00PM RIO DE JANEIRO

We have an amazing event coming up in September - a Brand Jam with the Fairphone team!!!

Fairphone is on a mission to disrupt the electronics industry and prove that it's possible to make smartphones with fairer materials and more responsible practices. Started in the 2010s as an awareness campaign, Fairphone became an actual phone company in 2013, and has been working to improve its product and grow its audience for the past ten years. 

Fairphone's initial campaigns and brand resonated with consumers deeply concerned about the sustainability of their smartphones. But if Fairphone wants to truly disrupt the electronics industry they need to reach a far bigger market. 

How do you build the brand of the world's first ethical smartphone with a broader audience?

That's the challenge Jan Blaffert, Interim Head of Brand at Fairphone, and Este du Plessis, Strategy Director at brand agency Bulletproof, took on this year. 

• Get the inside story from Jan and Este on why they needed to reposition, and how they took on the challenge. Lots of gems and teachable moments!

• Join two interactive exercises with Jan and Este to get into the rebrand mindset

This is promising to be the best Brand The Change online hangout yet!

About the speakers

Jan Blaffert, Brand and Creative Lead at Fairphone

Jan is the Brand and Creative Lead at Fairphone, responsible for setting the brand strategy and creative vision for the company. In his role, Jan oversees all content creation and manages the overall creative output, effectively running Fairphone's in-house creative agency. He collaborates with the product team to align product design and marketing strategies for Fairphone's flagship products. Additionally, Jan is responsible for editing the yearly impact report and managing all organic traffic to enhance brand visibility. He leads a team of six, driving efforts to maintain a consistent and impactful brand presence across all channels.

Este du Plessis, Strategy Director at Bulletproof

Este is a Strategy Director at Bulletproof, a brand agency in Amsterdam. Este has a storied career working both on the creative and strategic side for world-famous agencies like BBDO, Sid Lee and Ogilvy. Este and her team worked with Fairphone to reposition their brand.

Members can RSVP here and can bring a +1