Hosted online | Members only
8AM RIO DE JANEIRO • 12:00PM BERLIN • 2:00PM NAIROBI • 7:00PM MANILA TIME

This August, we’re talking to Joachim Westerveld about how investors look at the value of brand building.

Joachim co-founded TBL Mirror Fund, a private equity fund focused on Nigerian and East African SMEs, and founded and owns TheBlue Link, an investment firm operating in East Africa and Pakistan.

Kenyans might know Joachim's brands: Bio foods (the dairy brand), Green Spoon, Mawingu Internet, MESH, and Shujaaz.

In the brand world, we talk a lot about the value of brand, and how we can best convince the leadership of both for-profits and not-for-profits to invest in brand. 

Joachim is one of the investors backing two of the impact-driven clients Brand The Change works with. This leads us to assume that he values branding highly - but let's find out, together.

This is a unique opportunity to ask an investor everything we always wanted to know!

We will discuss:

• As an investor, how important does Joachim rate the brand side of the business?

• Why (or why not) should a company invest in brand building?

• What has been his biggest brand building success - and failure?

• What is the return on investment for brand?

• For people who struggle to convince their board - what arguments should they use?

• Is there an aspect of brand building that he thinks is a total waste of money?

This is a members only event. Become a member to join.