Building brands and movements around LGBTQ+ communities - Image credit: Mercedes Mehling via Unsplash
Humans learn best from examples, which is why we create case studies. Our brand case studies help us unpack what makes certain brands so strong and what we can learn from them - for better or worse.
This month, we’re celebrating the launch of our latest brand case study for Pride Amsterdam with an all-out brand fest!
Wanjiru Gathanga will be introducing the case of Pride Amsterdam and what we can learn from the brand.
More than just colourful parades, Pride Amsterdam has built a strong brand identity. It brings together everyone – from the local LGBTQIA+ community to Dutch residents and businesses big and small – all united for a common goal: celebrating love & identity, promoting equality, and welcoming everyone.
No matter what industry, country, or market you are in, there is a lot to learn from the Pride Amsterdam brand. Pride Amsterdam shows the power of adapting to change and embracing diversity. Their story teaches us to adjust our actions and find new ways to reach and connect with different audiences.
We’ll have a group discussion about:
other strong brands with the LGBTQ+ space, and which brands are loyal allies
what we can we do to build stronger brands for LGBTQ+ activists, initiatives and businesses
the barriers for LGBTQ+ individuals in building stronger personal brands - and how to overcome them
This live online session is free for members! Not a member yet? Become a member today.