Tony's Chocolonely Case Study

Slave-free chocolate brand Tony's Chocolonely has made an incredible journey from an investigative journalism project to the number one chocolate brand in the Netherlands.

The brand case study was created in collaboration with Tony's brand guru Arjen Klinkenberg, aka Klink.

The 18-page case study contains:

• the backstory of the Tony's brand, and it's start community-driven approach to growing the brand

• an analysis of the anatomy of the brand

• the brand framework mapped out on the brand thinking canvas #1 and #2

• the brand core: purpose, mission, vision, values, brand promises

• visual identity: logo, color palette, typography, photography and illustration

• verbal identity: tone of voice and messaging

• brand interactions: how the brand purpose is translated to the product, unique experiences, events, communications, partnerships, people and technology