Two years of The Brandling: Part two
Update 2021: This article was written before our rebrand from The Brandling to Brand The Change.
Two years ago, in the summer of 2014, I packed my bags and started on my journey as The Brandling. We set an ambitious vision: we want a family starting a fair trade lemonade factory to have as much access to high quality branding knowledge as a company like Coca-Cola. Which lead us on a path of democratising branding knowledge and skills? This is the moment to ask, has it been successful and where do we go from here?
Scaling impact
Our workshops, the Brand Thinking Canvas and the Branding Toolkit for Changemakers have gone a long way to help us build brand thinking skills with people across the world. Instead of working with 6 clients a year like back in 2013, we now work with over 400 changemakers in workshops and trainings, and over 850 people are working with the toolkit to design their own brand strategies.
But we are not going to stop there...
We want to build a movement of trainers who will support changemakers across the world, in their own economies and communities. To this aim we are kicking off a pilot train-the-trainer program, enabling dozens of trainers to work with our tools. We are also kicking off work on an online course this December, which will allow us to create a more immersive learning experience for entrepreneurs across the world, creating more interaction and support.
Upwards and onwards! Hello year 3!