Personal Brand is just another word for reputation. It’s about how people see you and what they say about you when you’re not in the room. It’s not something you want to leave to chance, especially if you’re on a mission to make a difference in the world.

Many change initiatives fail to stand out

In a perfect world, initiatives would get the attention they deserve purely based on merit. Unfortunately, we don’t live in that perfect world. How well you position yourself as the founder of your initiative is a driving force that will prove crucial in getting people on board. You want to reach the right audience and get them to support your idea for change. Only then will you turn your social innovation project into a success.

Changemakers don’t like being in the spotlight

They give everything they have to make their initiatives work but lack the time to let the world know about it. Most of them want to but run into something that ends up holding them back. Some know that reputation opens doors, but they don’t like promoting themselves. Others try, but they go blank when searching for the right words. Some need help catching their blind spots but don’t know who to ask. If you don’t start putting your face as the cover of your work.

Use your personal brand to radiate trust

You want to reach the audience and get the support you deserve to turn your social innovation projects into success. We are here to help.

During the challenge, you will learn to use the Brand the Change methodology and tools and apply them within a personal brand framework that will place your reputation at the service of the change.

You’ll work with a group of peers to feel accountable and receive expert support to take control of your narrative. You’ll find a simple and clear way to answer those seemingly simple questions:

• Who is your audience?

• What do you tell them?

• How do you influence what they say about you when you’re not in the room?

21-DAY CHALLENGE IN A NUTSHELL

It will be three packed weeks of working with a small group of 6 peers. We’ll facilitate 4 live sessions to challenge each other’s blindspots and help you improve your message, but the magic will happen in the many hours you commit to preparing for it.

What

4 two hours live sessions
2 months of ongoing support in weekly sessions

When

The challenge kicks off on January 20th and runs until February 10th.

Live sessions are hosted on 20 & 27 January, 3 & 10 February (11.00 to 13.00 CEST).

Time investment

8 hours of live sessions + 15 hours of preparation work

how the challenge will help you

Learn how to use your reputation to push your social innovation project forward.

• Set a direction for the future

• Make your expertise stand out from the crowd

• Create a biased preference & loyalty

• Attract like-minded talent to your team

• Acquire more investment & higher grants

• Build strategic partnerships

This challenge is for you if:

• You are working on an idea for change, but the world does not know about it yet.

• You are clear about what you do and why it matters but block when searching for the right words.

• You know reputation opens doors, but you don’t like promoting yourself.

• You want to think out your brand, but it keeps moving to the back of your to-do list.

• You need help catching your blind spots, but you don’t know who to ask.

UPDATE

The challenge is fully booked and delivered.

Join the next edition in September

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