21-Day Personal brand challenge for changemakers
Personal Brand is just another word for reputation. It’s about how people see you and what they say about you when you’re not in the room. It’s not something you want to leave to chance, especially if you’re on a mission to make a difference in the world.
“The single biggest problem with communication is the illusion that it has taken place.”
Many change initiatives fail to stand out
In a perfect world, initiatives would get the attention they deserve purely based on merit. Unfortunately, we don’t live in that perfect world. How well you position yourself as the founder of your initiative is a driving force that will prove crucial in getting people on board. You want to reach the right audience and get them to support your idea for change. Only then will you turn your social innovation project into a success.
Changemakers don’t like being in the spotlight
They give everything they have to make their initiatives work but lack the time to let the world know about it. Most of them want to but run into something that ends up holding them back. Some know that reputation opens doors, but they don’t like promoting themselves. Others try, but they go blank when searching for the right words. Some need help catching their blind spots but don’t know who to ask. If you don’t start putting your face as the cover of your work.
“If people like you they’ll listen to you, but if they trust you they’ll do business with you.”
Use your personal brand to radiate trust
You want to reach the audience and get the support you deserve to turn your social innovation projects into success. We are here to help.
During the challenge, you will learn to use the Brand the Change methodology and tools and apply them within a personal brand framework that will place your reputation at the service of the change.
You’ll work with a group of peers to feel accountable and receive expert support to take control of your narrative. You’ll find a simple and clear way to answer those seemingly simple questions:
Who is your audience?
What do you tell them?
How do you influence what they say about you when you’re not in the room?
21-DAY CHALLENGE IN A NUTSHELL
It will be three packed weeks of working with a small group of 6 peers. We’ll facilitate 4 live sessions to challenge each other’s blindspots and help you improve your message, but the magic will happen in the many hours you commit to preparing for it.
What
4 two hours live sessions
2 months of ongoing support in weekly sessions
When
The challenge kicks off on January 20th and runs until February 10th.
Live sessions are hosted on 20 & 27 January, 3 & 10 February (11.00 to 13.00 CEST).
Time investment
8 hours of live sessions + 15 hours of preparation work
how the challenge will help you
Learn how to use your reputation to push your social innovation project forward.
Set a direction for the future
Make your expertise stand out from the crowd
Create a biased preference & loyalty
Attract like-minded talent to your team
Acquire more investment & higher grants
Build strategic partnerships
This challenge is for you if:
You are working on an idea for change, but the world does not know about it yet.
You are clear about what you do and why it matters but block when searching for the right words.
You know reputation opens doors, but you don’t like promoting yourself.
You want to think out your brand, but it keeps moving to the back of your to-do list.
You need help catching your blind spots, but you don’t know who to ask.
UPDATE
The challenge is fully booked and delivered.
Join the next edition in September
Leave us your email and get an alert when seats open for the next session.