We often get the question: how do I convince my colleagues/the leadership team that a (re)brand is a good investment of our time and money?

We found this insightful article on the NCVO knowhow platform, with eight steps to build your business case for a rebrand, offers excellent guidance.

The National Council for Voluntary Organisations (NCVO) is a UK based organisation. Their platform NCVO Knowhow offers advice and support for voluntary organisations. This article was created by Sally Wrench, Rob Brennan, Mark Barratt, Chris Milway and  Myles Kunzli.