How to make a business case for (re)brand

Know-how
Written By Anne Miltenburg

We often get the question: how do I convince my colleagues/the leadership team that a (re)brand is a good investment of our time and money?

We found this insightful article on the NCVO knowhow platform, with eight steps to build your business case for a rebrand, offers excellent guidance.

The National Council for Voluntary Organisations (NCVO) is a UK based organisation. Their platform NCVO Knowhow offers advice and support for voluntary organisations. This article was created by Sally Wrench, Rob Brennan, Mark Barratt, Chris Milway and  Myles Kunzli.

Anne Miltenburg
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