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book recommendation: winners take all, by anand giridharadas
Let this book change how you think about your work and the world.
New in the library: the Pride Amsterdam Brand Case Study 2024
The Pride Amsterdam brand case study is a master class on how to move with the times, and how to be flexible and inclusive while staying true to your values.
How Dr. Ayana Elizabeth Johnson inspires people to act on the climate crisis
Marine biologist Dr. Johnson is a pro at leveraging her professional profile and clear communications to make change happen. She shares her experience with BTC.
The Brand Story of Patagonia
Alex Weller, Marketing Director at. Patagonia shares the brand's fifty-year journey from its humble beginnings to the billion-dollar industry-leading brand.
Seven Tips to Make Your Brand Merchandise More Sustainable
The last thing the world needs right now is more stuff. Here are some tips to refuse, reduce and recycle.
Nailing your b-corps application with a strong purpose statement
B Corp certification - breaking down the art of writing purpose statements that are B Corp-worthy and totally you.
how to stay sane as a creative director, with arjen klinkenberg (tony’s chocolonely)
Last month, Anne Miltenburg spoke to Arjen Klinkenberg, creative director and brand guru at Tony's Chocolonely, about finding purpose in your work.
can Nation branding boost the opportunities for under-represented countries?
Policy Advisor Simon Anholt has a thing or two to say to brand professionals who want to dip their toes into the complex world of nation branding.
how much are you worth?
Dr Carlos Saba and Anne Miltenburg chat about the relationship between pricing and personal brand.
The art of brand architecture - AND WHY CREATING MULTIPLE BRANDs IS OFTEN A BAD IDEA FOR CHANGEMAKERS
When you are growing your brand, inevitably you will ask yourself: ‘Do we need a new brand for this?’ That’s brand architecture territory. Que the horror music.
How to put people at the heart of your brand
Joachim Westerveld shares how people are the secret to his brand building success.
five key takeaways from brand the change, the book
What readers have told us about the big aha-moments while reading Brand The Change, the book.
How to build an authentic personal brand
The world of classical music is built on conventions. How do you create an authentic personal brand that helps you stand out from the crowd?
We quit social for 21 days…this is what happened
In 2022, can you still build a brand without social media? We quit social for 21 days and this is what happened…
The story of the UN Global Goals Brand
This month we talk to Jakob Trollbäck to learn more about the story of the iconic Global Goals brand and what’s next.
how to use content marketing for social change
This month we talk to Vithika Yadav, co-founder of Love Matters, about using content marketing to break taboos and catalyse change.
What is the knowledge + skillset of a great brand builder for change?
Strong brands for change start with skilled brand builders. Where do your skills stand?
what might an ethical branding code of conduct look like?
Tired of all the green/woke/or pink-washing? We could call our colleagues out, but what if instead, we call each other IN to a more ethical way of working?
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