Whoever said: ‘If you build it, they will come’ has a lot to answer for.

Instead of a one-time fundraising tactic, consider crowdfunding as a long term brand building strategy.

After years of dreaming, three months of beta-version development and testing, one month of crowdfunding preparation, 28 days of Kickstarter campaigning, four months of writing, interviews, research and editing, a month of design and production, four pro bono Brand Camps, 12 hours of individual brand consultancy and a week of packing and shipping we are thrilled to announce the official launch of the Branding Toolkit for Changemakers!

Client, collaborator and friend Easkey Britton shared a message of support with me this morning. Easkey Britton is a professional surfer, scientist, artist and activist, and the force behind Waves of Freedom, Sustain the Stoke and the Surf+Social Good Summit. Together, we worked on Easkey's personal brand strategy in Donegal last year, using the Brand Thinking Canvas.

The Brandling wants to see a world where a family starting a lemonade factory in Sierra Leone has access to as much knowledge on the branding process as a company like Coca Cola. That is why we are creating a toolkit that provides change makers with the knowledge and tools they need to build their brand. And we need your support to make it happen!