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How to run a remote brand workshop
Here is the guideline to online brand workshops that I wish I’d had five years ago.
The Ministry of Peace
How reframing your brand’s purpose helps to find inroads to organizational change
Brand thinking for Bill Gates and Occupy
On the surface, Microsoft mogul and philanthropist Bill Gates and the worldwide anti-establishment movement Occupy have little in common. But, looking through The Brandling's eyes, you will discover a surprisingly similar system underneath. Both systems are driven by a idea of what the future world should look like (vision), how we can get there (mission) and what kind of moral compass will guide us along the way (values). In short; system thinking that is surprisingly similar to branding.
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