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Presenting: Class One of our Trainers' Programme

Class One hails from nine different countries and features people with very different experiences and skillsets: from marketing at a large entertainment company, to personal coaching for millennials, and everything in between.

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What we learned from crowdfunding the Branding Toolkit for Changemakers

In October 2015, we ran a 28 day crowdfunding campaign on Kickstarter to raise the funds to develop our Branding Toolkit for Changemakers. We received an incredible amount of support and managed to raise 103% of our goal. The toolkit was published last month, and now that we can take a step back and look at the process of developing a book and running a crowdfunding campaign, we thought it would be interesting to share our experience with others who might be thinking about crowdfunding as a way to fund their project.

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Drive: A female brand developer on the road in Saudi Arabia

“No one has ever asked us what our dream job would be.” The head of Alf Darb academy translates for me to english, gathering up feedback from 25 female participants in the pilot of a custom designed Self Branding Toolkit. “I feel like I was lost in a maze, and you have showed me the way forward.”. The smiles in the group radiate towards me. Even in something as functional as giving feedback, the poetic beauty of Arabic cannot help but slip through. And yet, it’s the end of a week of so many completely foreign impressions and deep emotions, that even such profoundly moving feedback isn’t the highlight.

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First stop on the Brand Thinking Canvas pilot tour: Tunisia

Rym Baouendi, Houssem Aoudi and Zied Mhirsi are at the forefront of young Tunisian leaders who are actively empowering the talent in their post-revolution country. In 2013, they founded co-working space Cogite, which literally provides space for young, ambitious entrepreneurs who want to take their future in their own hands. The countries first co-working space, its concept quickly caught on. Cogite is already beyond capacity, has opened a second location, and has plans to expand to other parts of Tunisia next year.

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