Purpose overload! Should we stop talking about it?

Big brands are launching new purpose-driven marketing campaigns seemingly everyday. Is that a good development? Anne Miltenburg weighs in.

It can be frightening to realise how much advertising plays a role in our lives. The average person in the West is exposed to almost 5,000 ads a day, many of which are accompanied by photography. And what we see in these photos leaves imprints on our norms for beauty, happiness, health and professional life.  As a brand developer that deeply believes in diversity, a feminist and a sister, daughter and wife to men who are committed husbands and fathers, I am keenly aware of the opportunity I have to portray women and men in ways that support progress.