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Inspiring brands for change: Triodos Bank
Greo Belgers, Director of Marketing at Triodos Bank, shares the behind-the-scenes story of building one of the first ethical banks in Europe.
Presenting the graduates of our 4th certification programme
It’s a wrap! We have eleven new Certified Brand The Change Trainers as of today.
Presenting: Class Two of our Trainers' Programme
Class Two hails from 10 different countries and represents an amazing set of talent and experience from the business world, social and creative sectors.
Inspiring brands for change: Dutch Weed Burger
A transcript of a talk by Mark Kulsdom, Founder of Dutch Weed Burger, where he shares on his journey as an animal rights activist and how he made the transition from fighting big corporate to inspiring them to become the change we need.
Presenting: Class One of our Trainers' Programme
Class One hails from nine different countries and features people with very different experiences and skillsets: from marketing at a large entertainment company, to personal coaching for millennials, and everything in between.
Launching Brand The Change meetups
Brand the Change continues to hit a nerve with lots of people across the world, and we think the best way for the book to make a real difference, is to bring people together so they can learn from each others experiences, lessons learned and expertise.
Out now: Brand The Change in Arabic!
I am so excited to share this news, because it has been three years in the making: our book has been translated to Arabic, and contains two extra case studies from the Middle East!
Presenting Class Zero of our Trainers' Programme
On our quest to support thousands of changemakers worldwide, we now present the next chapter in our journey: Class Zero of our Train the Trainers Program! Meet our 15 future trainers.
Announcing our Brand The Change Trainers' Programme pilot
Introduce the twelve brave souls who are joining us to test the materials and co-create the program.
Launching our online support group
One of our toolkit readers, Ia Lising from Japan had a great question: where can we discuss our ideas, challenges and dilemma's with other toolkit users?
It's here: The branding toolkit for changemakers
After years of dreaming, three months of beta-version development and testing, one month of crowdfunding preparation, 28 days of Kickstarter campaigning, four months of writing, interviews, research and editing, a month of design and production, four pro bono Brand Camps, 12 hours of individual brand consultancy and a week of packing and shipping we are thrilled to announce the official launch of the Branding Toolkit for Changemakers!
What we learned from crowdfunding the Branding Toolkit for Changemakers
In October 2015, we ran a 28 day crowdfunding campaign on Kickstarter to raise the funds to develop our Branding Toolkit for Changemakers. We received an incredible amount of support and managed to raise 103% of our goal. The toolkit was published last month, and now that we can take a step back and look at the process of developing a book and running a crowdfunding campaign, we thought it would be interesting to share our experience with others who might be thinking about crowdfunding as a way to fund their project.
The big ask: Help us crowdfund the branding toolkit for changemakers!
The Brandling wants to see a world where a family starting a lemonade factory in Sierra Leone has access to as much knowledge on the branding process as a company like Coca Cola. That is why we are creating a toolkit that provides change makers with the knowledge and tools they need to build their brand. And we need your support to make it happen!
TED Talk: Accelerating change through branding
How do you convince people that children could design solutions to urgent global problems? How do you make the case for surfing as a tool for empowering women? How can you get the armed forces to re-imagine themselves as promoters of peace?
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