Out now: Brand The Change in Arabic!

I am so excited to share this news, because it has been three years in the making: our book has been translated to Arabic, and contains two extra case studies from the Middle East!

Brand the Change in Arabic is published by JA Publishers and launched at the end of 2018.

Let me mention that first of all, Brand the Change in English would have never seen the light of day without the support of Social Entrepreneurs from the MENA region: Rym Baouendi, Reem Khouri, Princess Reema Bandar Al Saud and Rasha Manna.

They supported our kickstarter in 2015, hired me for workshops in Jordan, Saudi and Tunisia, and acted as vocal ambassadors for our tools. Through their support and ambassadorship over the years, we were also lucky to partner with the premier design and business publisher of the region for the Arabic edition: Jabal Amman Publishers!

Brand the Change in Arabic contains all the content of the English edition, plus two custom created case studies on Zain telecom’s Corporate Entrepreneurship Responsability program, and Sofana Dahlan, a female Saudi powerhouse in law, creativity and entrepreneurship.

The book will be launched across the region over the next month, and available in your local quality bookstore in Jordan, Tunisia, Saudi Arabia and elsewhere, or online through JA Publishers (delivery worldwide).

I am super excited to work with the smart, passionate team of JA Publishers (Sinan, Lina, Rami, Helen and others), to spread the mission of Brand the Change across the world!