Announcing our Brand The Change Trainers' Programme pilot
When we started Brand The Change, we asked ourselves how we can create a world where a family starting a fair trade lemonade factory in Nairobi has access to as much quality knowledge on branding as a company like Coca-Cola. This question has guided our every move since. It's is why we develop our tools and facilitate workshops on location around the world. But tools are not enough, and we can only be in so many places at once. This is where independent trainers come in.
We need branding expertise to be accessible at all times on the spot. We need local experts who build case studies relevant to the local context. That is why this January we took the first steps in realising our vision of bringing together a tribe of branding experts, creatives, coaches and entrepreneurs to become trainers of our method. We kicked off a pilot with potential trainers across the world, to co-create the trainers program and to test our trainer materials.
Introducing the pilot participants
We could not be more proud to have the following talents on board:
Raquel Sztejnberg is a Brazilian/Dutch who works as an anthropologist/brand strategist with more than 10 years of experience with design, consumer insights and trend research for global companies like P&G, Coca-Cola, AES, and Diageo, Raquel brings deep branding know-how to our pilot group.
Reggie Black is a 21st century renaissance Thai man. As an artist, podcast host, TED resident and the brains behind Sticky Inspiration, he explores the concepts of universal creativity and belonging.
Easkey Britton is an Irish surfer, activist and scientist making waves who uses her passion for the sea to create social change and connection across cultures.
Reem Khouri is Jordanian founder of Kaamen, a company that finds the untapped opportunity for profitable social impact, where the interests of a corporation meet the interests of communities. She was listed as one of the 100 most influential Arabs under 40 by Arabian business.
Clarissa Sparks is American and the founder of SheSparks, a brand agency for startups. Clarisa helps female led startups discover their strengths, define their passions, design a clear action plan, and deliver with spark.
ReneVan Der Veer is a Dutch marketing and communications professional with over 16 years of experience, who founded his own company to do meaningful, effective work for people and organisations making a difference.
Maria Spitaleri is an Argentinian designer based in Buenos Aires who investigates what brands do, say and look like, how they influence what people think, feel and act and how we can use this to do more good. She's building a tribe of like minded people across Argentina.
Manon Van Paaschen is a Sierra Leonean business consultant that helps SMEs in emerging markets to grow. She believes in using smart business tools to reduce poverty and generate development in the most challenging environments.
Katja Van Heugten is a Brazilian designer educated at the world renown Design Academy in Eindhoven and studied social innovation management at the Amani Institute in Brazil. She wants to help organisations who do good, do better through strong visual communication.
Elaine Broe is a Canadian leadership facilitator, coach and designer who aims to shine a light on the genius within others so they can do their best work. She doesn’t have all the answers, but she asks great questions.
Carlette Chepng’eno is a Kenyan working in the development space with an expertise in base of the pyramid marketing. She is passionate about the topic of sanitation, an area where change could bring health to millions of people in low income countries.
Saeed Abu Alhassan leads the Shams Community program which aims to find an innovative and entrepreneurial solutions to social and environmental challenges in jordan.
Pip Bennett is a New Zealander development worker, writer and professional supervisor. She supports women changemakers to find better ways to change the world without burning out on Hermosas Chispas.
We want to catalyse a movement of hundreds of trainers who in their turn can empower tens of thousands of changemakers across the world. Working with entrepreneurs in health care, women’s empowerment, small businesses, food, tech for good, sustainable energy and an infinate array of other fields. In Atlanta and Beirut, in Nairobi, Mumbai and beyond. Creating this program is a challenge that we are excited to take on.
Are you interested in becoming a trainer?
If the pilot program is successful, we will roll out the online trainers program in the fall of 2017. Are you interested in becoming a trainer? Submit your name and email address on this page and we will keep you up to date.