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Inspiring brands for change: Dutch Weed Burger
A transcript of a talk by Mark Kulsdom, Founder of Dutch Weed Burger, where he shares on his journey as an animal rights activist and how he made the transition from fighting big corporate to inspiring them to become the change we need.
Fix that brand!
Sugru’s failure to reach the mainstream –and its subsequent sale to Tesa this week– shows how crucial the investment in branding and marketing is in order for impact-driven companies reach scale.
The brand architecture exercise that saved a social venture millions of dollars
How many brands do you need vs. how many brands can you feed?
Inspiring brands for change: Soko
The artisan craft industry is the second-largest employer in the developing world. Its workers are also some of the most disenfranchised. Soko is bringing Kenyan crafts to fashion-forward consumers worldwide.
Social good is always good branding, or is it?
Building a brand solely on social impact is not a guarantee for success, and it comes with risks that can take businesses by surprise.
Five mistakes that social entrepreneurs make when crafting their brands
As a brand developer, I’ve met countless social entrepreneurs all over the world: people with an extreme passion for social or environmental impact. They have a lot to master in order to make their ventures succeed – from setting up a production chain, to technology, HR, complex investment structures, and more.
Anne is the face of Dude this month
This summer, Anne has the honour of being the guest editor and cover subject of Dude, the Dutch Designers magazine. The interview is available in Dutch as a pdf. Interview by Bas van Lier, photography Ivo van der Bent.
8 ways branding can help you win that $1,000,000 acceleration prize
Winners receive USD 1 million in seed capital, as well as mentorship and advice from the international business community. So how can branding help the Hult Prize finalists to win the coveted $1 million dollar prize?
Place branding in the city of cheetahs
When the invitation to give a workshop at a social innovation event in Nairobi dropped into my mailbox this spring, I was surprised. The invitation raved about Nairobi as THE case study for cities across the world who want to become hubs for social innovation. Really? I thought… Nairobi? In retrospect, I have to admit, I was pretty clueless.
Inspiring brands for change: Easkey Britton
Personal branding is a hype that seems here to stay. If we can manage to go beyond mere personal aggrandizement, it can be a force for good. Case in point: surfer, activist and scientist Easkey Britton.
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