A transcript of a talk by Mark Kulsdom, Founder of Dutch Weed Burger, where he shares on his journey as an animal rights activist and how he made the transition from fighting big corporate to inspiring them to become the change we need.

Sugru’s failure to reach the mainstream –and its subsequent sale to Tesa this week– shows how crucial the investment in branding and marketing is in order for impact-driven companies reach scale.

How many brands do you need vs. how many brands can you feed?

Are pivots a playground or total hell for a brand?

Block your calendar. Silence your phone.

The artisan craft industry is the second-largest employer in the developing world. Its workers are also some of the most disenfranchised. Soko is bringing Kenyan crafts to fashion-forward consumers worldwide.

Building a brand solely on social impact is not a guarantee for success, and it comes with risks that can take businesses by surprise.

As a brand developer, I’ve met countless social entrepreneurs all over the world: people with an extreme passion for social or environmental impact. They have a lot to master in order to make their ventures succeed – from setting up a production chain, to technology, HR, complex investment structures, and more.

This summer, Anne has the honour of being the guest editor and cover subject of Dude, the Dutch Designers magazine. The interview is available in Dutch as a pdf. Interview by Bas van Lier, photography Ivo van der Bent.

Winners receive USD 1 million in seed capital, as well as mentorship and advice from the international business community. So how can branding help the Hult Prize finalists to win the coveted $1 million dollar prize? 

Places, like people, companies and products, have reputations: they are a brand in their own right.
How brand thinking can help put Nairobi on the map as a global leader in social innovation.

Personal branding is a hype that seems here to stay. If we can manage to go beyond mere personal aggrandizement, it can be a force for good. Case in point: surfer, activist and scientist Easkey Britton.