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Learning about brand essence from Airbnb
Airbnb: Brand Purpose Case study
A great purpose, or brand essence, drives everything you do as a brand. Learn how Airbnb used their brand essence to lift itself above the price fighting competition.
TED Talk: Accelerating change through branding
How do you convince people that children could design solutions to urgent global problems? How do you make the case for surfing as a tool for empowering women? How can you get the armed forces to re-imagine themselves as promoters of peace?
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