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Case Studies Anne Miltenburg Case Studies Anne Miltenburg

Place branding in the city of cheetahs

When the invitation to give a workshop at a social innovation event in Nairobi dropped into my mailbox this spring, I was surprised. The invitation raved about Nairobi as THE case study for cities across the world who want to become hubs for social innovation. Really? I thought… Nairobi? In retrospect, I have to admit, I was pretty clueless.

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