Rebranding after a pivot

Are pivots an absolute playground or total hell for a brand, its owner and the brand developer? This March, Gautam Shah and Anne Miltenburg spoke to Adam Force at Change Creator Magazine about the progress of startup Internet of Elephants.

We specifically dive into the branding case, which involved a substantial pivot from a tech company in wildlife to a company with a suite of wildlife entertainment products (from minute 40).

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Social sector brands: drop the jargon!

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Designing great brand events