paperback • ebook
brand the change, the guidebook
The ultimate branding guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers. Available in paperback and ebook worldwide.
What’s inside?
The brand-building process explained step by step
From the first idea to launch: we demystify the brand process like no one else has.
The anatomy of a strong brand explained
What’s the structure underneath the strong brands you see every day and how are they used best? We peel off the layers, from purpose to identity and interactions.
23 Tools and exercises to build your own brand
Smart, simple branding tools to build your own brand, including the acclaimed Brand Thinking Canvas.
13 Case studies of changemaking brands
Tony's Chocolonely, BRCK, Macmillan Cancer Support, Soko, Yoni, THNK, Dr Ayana Johnson, Sanergy, and others, in which the founders share their experiences and lessons learned in brand building.
7 Guest essays by experts
Leading experts share their brand-building tips. Roshan Paul explains the principles of storytelling for change, Marleen Splinter gives you a heads-up on legal matters, Simon Buckby explains how the PR game works, Ben Matthews shares the basics of digital marketing, Suzanne van Gompel will help you avoid expensive mistakes in building brand architecture and Stella van Himbergen enlightens us about branding sustainable products.
GEt your copy of brand the change
Brand The Change is available as an ebook and paperback from almost every (online) bookseller.
EUROPE
GLOBAL
Middle East
Korea
BUY BRAND THE CHANGE AT YOUR LOCAL INDEPENDENT BOOK STORE
If the title is not in stock, ask your book seller if they can order it. Use the book title and author or the ISBN number.
English edition: ISBN-10 9063694784
Arabic edition: ISBN-9789923120200
Korean edition: ISBN-9791188314393
testimonials
‘From time to time you stumble upon a piece of breakthrough content. One that reshapes your thinking. One that earns an important spot in your cognitive toolbox. Brand The Change is one of these. It's helped make Growth Tribe more purpose-driven. It goes broad while also diving deep when necessary. Thank you Anne Miltenburg for creating this.’
– David Arnoux, Co-Founder Growth Tribe
‘We want people to be changemakers, not just change thinkers. These branding tools help our Fellows to effectively sell the change they want to see in the world.’
– Roshan Paul, president of the Amani Institute
‘Our participants blossomed before our eyes within hours of working with the tools. It was a truly inspiring moment.’
– Princess Reema Bint Bandar Al Saud, philanthropist
about the author
anne miltenburg
I worked at leading brand agencies for over a decade: first, as a designer, later as a creative director and strategist. And while I loved my work, I grew increasingly frustrated that great ideas, products, and services for social and environmental change weren’t getting the brands and the audiences they deserved.
After speaking to hundreds of changemakers worldwide, I realized knowledge and skills are key – but no one was providing it.
Conventional books on branding were inspiring but vague on the process and execution and had little relevance to those pursuing change. The right knowledge, tools and examples on building a brand from A–Z could help changemakers turn the tide.
What started as a personal quest and a book has grown into what it is today: a community of professionals sharing branding knowledge to help Brand The Change.
Want to know more about Anne? Read her whole story, follow her work on LinkedIn, and find more of her writing on Medium.
