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book recommendation: winners take all, by anand giridharadas
Let this book change how you think about your work and the world.
New in the library: the Pride Amsterdam Brand Case Study 2024
The Pride Amsterdam brand case study is a master class on how to move with the times, and how to be flexible and inclusive while staying true to your values.
How Dr. Ayana Elizabeth Johnson inspires people to act on the climate crisis
Marine biologist Dr. Johnson is a pro at leveraging her professional profile and clear communications to make change happen. She shares her experience with BTC.
The Brand Story of Patagonia
Alex Weller, Director of Marketing at Patagonia shares the brand’s story from its humble beginnings to the billion-dollar industry-leading brand it is at Brand The Change Live.
Seven Tips to Make Your Brand Merchandise More Sustainable
The last thing the world needs right now is more stuff. Here are some tips to refuse, reduce and recycle.
Nailing your b-corps application with a strong purpose statement
You want to get B Corp certification, and you need a mission or purpose statement that packs a punch. We break down the art of writing purpose statements that are B Corp-worthy and totally you.
how to stay sane as a creative director, with arjen klinkenberg (tony’s chocolonely)
Last month, Anne Miltenburg spoke to Arjen Klinkenberg, creative director and brand guru at Tony's Chocolonely, about finding purpose in your work.
can Nation branding boost the opportunities for under-represented countries?
Policy Advisor Simon Anholt has a thing or two to say to brand professionals who want to dip their toes into the complex world of nation branding.
Inspiring brands for change: Triodos Bank
Greo Belgers, Director of Marketing at Triodos Bank, shares the behind-the-scenes story of building one of the first ethical banks in Europe.
how much are you worth?
Dr Carlos Saba and Anne Miltenburg chat about the relationship between pricing and personal brand.
How to find brand values that truly matter
Having trouble defining your values? Here is a tried and tested team exercise that will help you uncover which values really matter to your brand.
The art of brand architecture - AND WHY CREATING MULTIPLE BRANDs IS OFTEN A BAD IDEA FOR CHANGEMAKERS
When you are growing your brand, inevitably you will ask yourself: ‘Do we need a new brand for this?’ That’s brand architecture territory. Que the horror music.
How to put people at the heart of your brand
Joachim Westerveld shares how people are the secret to his brand building success.
will threads make social media more equitable?
Will a little competition for Twitter make the internet a safer and more equitable place? The launch of Threads got us thinking, and talking. Listen to the 8-minute micro podcast.
JOIN OUR BRAND STRATEGY PLAYGROUND THIS JUNE
Three fun-filled Friday sessions to train our brand thinking brain, get creative, and discover lots of new insights.
five key takeaways from brand the change, the book
What readers have told us about the big aha-moments while reading Brand The Change, the book.
21-Day Personal brand challenge for changemakers
Take control of your narrative and learn to influence how people perceive you, so you can rally the support you need to make a difference.
How to build an authentic personal brand
The world of classical music is built on conventions. How do you create an authentic personal brand that helps you stand out from the crowd?
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