Image courtesy of 23plusone Collective

Hosted online | Members only
9:00AM RIO DE JANEIRO • 1:00PM BERLIN • 3:00PM NAIROBI • 8:00PM MANILA

'People will forget what you said, people will forget what you did, but people will never forget how you made them feel.' said Maja Angelou.

We often take a rational approach to brand building, based on research, strategies and plans. But what if emotion is actually the way into people's hearts? And how do you tap into emotion as a brand builder? 

Research has shown that humans experience happiness when they tap into one of 24 'drives'.

This month, BTC member Nanda Idink is sharing the 23plusone method, a scientific method that helps brand builders tap into these 24 emotions or 'drives'. 

Nanda will host a 90-minute workshop where you can experience the method and how you could use it in your daily practice. We will break out into smaller groups and work on your own emotive branding. The best part? Feelings are fun - and so is this workshop. Come hang out with us.!

This is a members only event. Become a member to join.