Hosted live online | 90-minutes | Host: Anne Miltenburg
3:00PM RIO DE JANEIRO • 8:00PM BERLIN • 9:00PM NAIROBI
We're taking our brains to the gym and we'll be dissecting a brand for change we love: Fairphone!
Join us for a super fun and informal online group session to break down the power of the Fairphone brand using the Brand Thinking Canvas.
Fairphone is a Dutch social enterprise that is working to build sustainable and conflict-free smartphones. We want to find out:
How do they communicate their purpose and product to their audiences?
How do they deal with complex topics like sustainability and geopolitics?
Do they lead with the change, or with other features?
We can host this session twice, once to suit the Americas and once to suit he Asian time zones - let us know by sending us an email at hello@brandthechange.org!
🧠 We will be working with the tools from the book, so this is a great event to join and pick up some tips on how to use them for your own brand
🕵️ Steal like an artist: pick up some ideas from Fairphone and apply them to your own context
🤓 We'll learn from each other's perspectives on the brand - what's a strength, what could be improved?
⚽ We'll break out in smaller groups so you will meet new people and we can all get to know each other better.
🧑🏫 If you are a brand professional looking to learn more about facilitating brand workshops with the canvas online, this is a great one to join to see me in action on Miro!
We'll document the analysis and share the results in our closed community for members to use.
This event is free for members, and members can bring a +1.