Back to All Events

Workshop: Requesting and Receiving Feedback on Brand Work

Hosted live online | 90-minutes | Host: Anne Miltenburg
9:00aM RIO DE JANEIRO • 2:00PM BERLIN • 3:00PM NAIROBI

Feedback is super scary. It's easy to run away from it. Yet it is crucial if you want to build a brand that attracts the right people. 

First off - It's not always bad. By not asking for feedback you're also never hearing what you're good at, or what people like. 

Second, it's a time saver. The example I always use is of a 'Divorce Coach' who was in one of our programs. He wanted to work specifically with women going through divorce because he had witnessed his mom go through a terrible time divorcing his dad. 

When we put his brand in front of an audience of likely customers, a whole new picture emerged. Women thought he was a bit creepy. Was he doing this to meet soon to be single women?

Wow - imagine what would have happened if he never got this perspective. He could have gone on for two years trying to get clients, and never quite getting to the bottom of the barriers. 

It was rough - but worthwhile. 

Join me to learn the super simple technique for requesting and giving feedback on brand work that we used on the Divorce Coach. We'll practice it by using it on the work of a few people in the community - including yours truly (yes me). 

This event is free for members, and members can bring a +1.

Previous
Previous
June 20

Brand Jam: Fairphone

Next
Next
September 5

Community Conversation: Decolonizing Impact Brands