an evening with the BTC arabic readers community

This February, Anne was the guest of a live hangout with the publishers of the Arabic edition of Brand The Change: Jabal Amman Publishers. She is joined by social entrepreneur and collaborator Reem Khouri, founder of Wyse. Translation to Arabic provided by Jamil Khoury of Jabal Amman Publishers.

In the video, Anne talks about:

• her journey from creative director at an international brand agency to a trainer of social entrepreneurs

• why the Arabic edition is so much more than just a translation of the English original

• the localized case studies from Jordan and KSA

• the behind-the-scenes story of the Arab entrepreneurs who made the first (English) edition of the book possible

Reem and Anne discuss why brand thinking is a crucial skill for changemakers, why localized case studies matter, and what challenges and opportunities brand builders in the MENA region face.

Buy the Arabic Edition of Brand The change

Find the Arabic Edition of Brand The Change here (paper and ebook)
https://www.japublishers.com/btc/