could you use a helping hand with your Portuguese brand?
This might be your lucky day! The Brand the Change meetup hosts in Lisbon help brands solve the stickiest challenges that get in the way of their growth - and they are looking for the next brands to support in 2021.
We are Emily, Mariana, and Kanika. A dream team of two strategists and one designer who are passionate about helping brands grow. We create customized meetups, invite professionals from the community, and rally around to advise.
Is your brand (or a brand you know) working through some challenges? We love working with brands who are looking to make an impact in the world. What can a Brand The Change meetup bring you? Let’s look at one of the brands we supported this year: Earth Collectiv.
the case: Earth Collective
Earth Collectiv aims to make conservation accessible to everyone by helping sustainable projects share their stories through media, communications, and educational workshops. Vasco Pissarra(Founder of Earth Collectiv) reached out to us after being a participant in a previous Meetups. In the meetup, Earth Collectiv presented two key challenges.
First, they were unclear on what their own external communications should be. Second, they needed some direction on how to better organize internally in order to reach their goals and have a stronger brand presence. The meetup format is ideal for these types of questions: our community of brand professionals and business minds from all types of backgrounds loves to unravel these broader questions.
The community advised them to define their purpose, mission, and vision, as well as to better articulate their service offering.
Diving deeper
What happened next is what we wish would happen more often. Vasco came back and asked if we can continue the growth journey with his team. He wanted to build on the advice that came out of the first meetup. We thought this was fantastic and were excited to build this next phase for them.
We scheduled a one-on-one workshop with Vasco and his team for three hours (all online) to further dig into their journey. Our team collaborated internally on the best tools to tackle their challenges, designed the workshop, and co-moderated it.
Coming out of this second, personalized workshop, Earth Collectiv had an outline of their purpose, mission, and vision that their team members co-created and felt good about. They also had an actionable roadmap of next steps that were aligned with their goals for the organization.
Will you be next?
Earth Collectiv came out of this process with more clarity on where to take their brand next, and all they had to do was show up and ask for help. This is what Vasco had to say about the experience:
“It was very useful, I really like the way your team works and I really like the way the book Brand the Change is written. I think you give a good format to what the book tries to teach and convey. We can only thank you for having spent all this time helping us. Without a doubt this whole process and all your input will help us to do something better and motivate the people inside our team to believe that Earth Collectiv is something that is capable of making a difference.”
Will you be next? We are building a community around our meetups, and are looking to collaborate with more brands in Lisbon and beyond for 2021.
Get in touch to put your brand in front of the community!
Are you building a venture for social or environmental impact? Would you like to find answers to your brand questions from a group of brand professionals? Are you willing to put your brand under the magnifying glass? Let us know, we’d love to help - wether we are able to meet up live in person or online. Send the Lisbon hosts an e-mail via emily@komobranding.com.