Alison Feldmann is the Brand Executive behind brands like Etsy, Evenbrite, Miro, and Blue Apron.
Hosted online | Free
10AM RIO DE JANEIRO • 3PM BERLIN • 4PM NAIROBI • 9PM MANILA TIME
Whenever we meet the executives behind an amazing brand, we have so many questions about everything that happens behind the scenes. That's why we are really excited to host an "Ask Me Anything" session with brand director Alison Feldmann.
Alison has a storied career leading brand and marketing at some of the most beloved creative brands.
As an early employee at Etsy—where she spent 10 formative years—she supported its growth from scrappy startup to beloved global brand, growing an engaged community from thousands to millions. Other notable roles include leading global consumer marketing at events platform Eventbrite, and helping brands like Blue Apron, Zalando, Miro, and Noom tell their story. Today, Alison is an independent consultant.
Join us and ask her anything you have ever wanted to ask of a professional of her caliber.
How do you build support for investing in brand in an organisation?
What are the metrics, arguments, anecdotes, strategies to get a leadership team on board with the bigger idea of brand?
What should a good brand team look like? What kind of roles would be on your ideal team?
What does your week look like as head of brand?
Do you have any career advice for others who want to become head of brand inside an organisation?
If you would be asked to create a brand for a scrappy scale-up today, what would you invest your resources in?
ABOUT THIS EVENT
This AMA is part of our series of free monthly community hangouts, open to all. Each month, we'll feature a new theme: a think tank, debate, skillshare, hot seat session, brand jam or fireside chat. You'll meet Anne, Wanjiru and the other community members, and we make sure you leave with at least one great connection, new skills or bit of knowledge or get an answer to a question you've been spinning your wheels on. Karibu, welcome!