Bis Publishers, Pakhuis de Zwijger and The Brandling present: Brand The Change Live. How can we better sell the change we want to see in the world?
The world is facing overwhelming social, economic and environmental challenges. Luckily, there are plenty of people working on solutions. However, great ideas for change don’t always get the audiences they deserve. Branding can be a powerful tool to help ‘sell’ ideas for change more effectively, to reach the scale we need in order to make a real impact.
To celebrate the launch of her new book, 'Brand the Change', brand developer Anne Miltenburg is hosting an inspirational evening about the role of branding to help accelerate change, featuring guest speakers such as Arjen Klinkerberg, brand manager at Tony’s Chocolonely, and other social entrepreneurs who share their experiences building their brands.
Anne shares her journey, and the story of Brand The Change.
Arjen Klinkenberg a.k.a. ‘Klink’ is the creative guru of Tony’s Chocolonely. Klink has been connected to Tony’s brand from day one. He designed the iconic wrapper for an experimental slave-free chocolate bar for a tv documentary, to become what is now the second-largest chocolate brand in the Netherlands. At Brand the Change live, Klink speaks about the inception of Tony’s Chocolonely and the passionate story behind the brand. He also talks about how the brand’s purpose to make a difference led to their unique identity and how they positioned themselves to stand apart from all other bars on supermarket shelves.
Designathon Works empowers children (aged 8 - 12) around the world to design sustainable futures using simple technologies and a proven, collaborative design process. We call this a ‘design-a-thon’. Inspired by children and their capacity to imagine better futures, social designer and educator, Emer Beamer, founded Designathon Works in 2014 in Amsterdam, NL. Eamer speaks at Brand The Change Live where she shares her experiences building the Designathon Works brand and how it has helped her roll out her organization and increase its impact. She talks about their work, messaging and the strategies they use for storytelling. What began as a one-day design-a-thon in one city has expanded into over 55 cities and regions worldwide with multiple design-a-thons taking place each year. Designathon Works is powered by an incredible network of people who believe in preparing the world’s nearly 2 billion children to prosper in a rapidly changing and increasingly technological world.
On a mission to revolutionize the fem care industry, Mariah Mansvelt Beck and Wendelien Hebly created Yoni, a new brand of organic tampons and pads. Yoni believes that every woman should know what she’s putting between her legs and wants to break the taboo, ditch the shame and start talking about periods properly. At Brand the Change Live, Mariah speaks about how alongside her co-founders, were inspired to make organic cotton fem products go mainstream. In addition to being passionate about the topic, Mariah discusses what it actually took to craft their idea into a compelling brand story that their audiences would be enthusiastic about and consequently into an identity that would resonate with them.