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Cases Over Coffee: Eye Film Museum with Marieke Griffioen

Hosted online | Members only

10AM RIO DE JANEIRO • 3:00PM BERLIN • 4:00PM NAIROBI • 9:00PM MANILA TIME

It's a common problem: an agency or freelancer comes in, develops a brand, and after they step out of the process, the whole thing just nose-dives to poor quality and messy implementation.

This April Marieke Griffioen, certified BTC trainer, veteran design director and super awesome human, will be sharing her work for the Eye Film Museum in Amsterdam and how she ensures the brand implementation is on point as much as possible. 

Marieke is an expert not just on creating the strategy and identity - but also on insuring it gets implemented.

Marieke: "A brand style is just starting its life when the designers and strategists have left the building. Edenspiekermann has always been an advocate for making things easy for users. So I come from that background and I even try to take it one step further.

This means really taking the time to figure out what employees need in their daily work and making the tools for that. This is usually not the sexiest part of a branding project but in my opinion, it is crucial for true success. Not with your peers but in the real world."

Join us to learn from Marieke - and bring your questions! 

This is a members only event. Become a member to join.

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April 6

Think Tank on brand archetypes

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May 4

Think Tank