Jakob Tröllback, the architect of the Global Goals brand and design system. Image courtesy Ainali, CC BY-SA 4.0

Hosted online | Members only
10:00AM RIO DE JANEIRO • 3:00PM BERLIN • 4:00PM NAIROBI • 9:00PM MANILA TIME

"How can we make the Global Goals famous?" That is the question that led Jakob Trollbäck and his team to develop the now world-famous UN Global Goals brand and iconography.

The Global goals wheel and its set of pictograms are arguably the most impactful piece of brand design ever created. 

It has single-handedly made it easier for both governments, private companies, NGOs, and citizens to imagine and work towards, a better world.  

I'm incredibly excited to speak to Jakob Trollbäck, the brain behind the brand and its iconic design. 

Join me and Jakob to discuss how the project came about, its vision, creative collaboration with the UN, and how the brand has evolved.

ABOUT FIRESIDE CHATS

There is a whole world of knowledge on brand building and social/environmental change to discover. We need great guides to help us navigate and dive in.

Join us live for an informal conversation with an expert on a topic at the intersection of brand and social change. We’ll have plenty of time for questions.

This is a members only event. Become a member to join.