Get unstuck

If you want to create change in the world, the first thing people want to know is where you want to lead us, and how you think we should get there. 

In brand jargon, this is called your vision and mission. If these terms make you dizzy or nauseous (or both), you're not the only one. They are confusing and a little cliché, but oh my, are they powerful once you use them to your advantage.

We constantly get these questions:

What’s the difference between a vision and a mission?

What is in a mission statement?

How do I write a vision statement?

What are examples of a great vision?

What are examples of a great mission?

That's why we created The Climb: a simple tool that helps you understand the difference between mission and vision, and helps you to define your own, inspired by a few strong examples. 

The Climb, one of the 23 tools of our book, Brand The Change, makes the difference between the two crystal clear and gives you inspiring examples of existing changemaking brands.