Module 1 – Getting Started
This course is structured in modules and lessons, with returning elements such as assignments, exercises and troubleshooting tips.
Each module covers one phase in the brand strategy development and testing process. Navigate modules and lessons with the light-yellow menu toggle on the left top side of your browser window on desktop, and at the bottom of your screen on mobile.
Assignments
We end each module with an assignment that asks you to put the work into practice on your own brand. You will recognise the assignments by the pencil icon.
As part of each example, we show a video with the example of our 'guiding brand', Mama Code, and show you on a digital whiteboard how they completed the assignment step-by-step.
Exercises
We have added exercises to stimulate your creative or strategic brain.
Power-up exercises
You will find extra 'power-up' exercises. These are optional exercises that will dive deeper into a topic and boost your learning.