Hosted online | Members only
8AM RIO DE JANEIRO • 12:00PM BERLIN • 2:00PM NAIROBI • 7:00PM MANILA TIME
In 2022, Anne collaborated with Dutch design agency Verve and the Flutterwave team on the rebrand of Flutterwave, Africa's first 'unicorn' - a fintech company that is connecting millions of African entrepreneurs to each other, and the world.
Together, we refined the brand strategy, crafted the brand story, and completely revamped the visual identity.
Images: courtesy Flutterwave + Verve
Images: courtesy Flutterwave + Verve
This March, we talk to Ted Oladele (VP of design and product development at Flutterwave) and Rindor Golverdingen (creative director at Verve) about the process.
We'll discuss:
the problem Flutterwave is solving for African entrepreneurs
why Flutterwave needed a rebrand, and how Ted created support for the project in a big team
why and how he came to select Verve
the story behind the brand story
the creative process: crafting and choosing from different scenarios
the implementation process: how do you ensure the new identity is implemented beautifully across all channels?
We will have time for questions with Ted and Rindor, so come prepared with your tricky rebrand conundrums!
Join us for this super special hangout.
This is a members only event. Become a member to join.