This month we have 21 questions for BTC community member Georges Schneller, who takes his clients for a ride - a bike ride, to be exact.

This month we have 21 questions for BTC alumna Joza Nada, a Filipina creative strategist working with civic and social organizations, social movements and the government sector.

This month, we've got 21 questions for Brand The Change Academy alum Veronica Fossa, who closed her company to start a new practice as an expert in the art of gathering.

This month, we've got 21 questions for Brand The Change certified trainer Marieke Griffioen from the Netherlands.

This month, we've got 21 questions for Brand The Change community member Lungiswa Nonkululeko Cingahle.

Long before serial social entrepreneur Michelle Chakkackal ventured into the world of branding, she understood that in order to reach audiences, you have to work from a deep customer insight.

Anne Miltenburg speaks to Hanneke Laaning, certified Brand The Change trainer, and developer of brands for ‘hidden pioneers’.

Building a career in the arts is not easy. Great work and outstanding performance is not enough: you have to be considerate and smart about how you put yourself and your work out there in the world. Certified Brand The Change facilitator Ad Pontier (38), from the Netherlands, teaches artists to think more like brand strategists.

Clarissa Sparks was the first ever brand professional to reach out to me with a request to use our tools in her own branding practice in early 2015. She has since trained over 2,000 people with our tools and recently got a degree following her research into the role of brand for historically black colleges in the USA.

Strategist María Spitaleri has been pioneering the Brand The Change tools and workshop methodology in Buenos Aires, Argentina for the past three years. She also helped me to pilot our trainers’ programme. I caught up with Maria to see where she is today.

This week, I’m touching base with Romas Stuckenberg, alumni of our second Brand The Change Trainer’s Programme.

I always jokingly refer to our trainers as ‘my snowflakes’: entirely unique people, with widely different cultural backgrounds, levels of experience and fields of expertise.