The Brandling wants to see a world where a family starting a lemonade factory in Sierra Leone has access to as much knowledge on the branding process as a company like Coca Cola. That is why we are creating a toolkit that provides change makers with the knowledge and tools they need to build their brand. And we need your support to make it happen!

This summer, Anne has the honour of being the guest editor and cover subject of Dude, the Dutch Designers magazine. The interview is available in Dutch as a pdf. Interview by Bas van Lier, photography Ivo van der Bent.

How do you convince people that children could design solutions to urgent global problems? How do you make the case for surfing as a tool for empowering women? How can you get the armed forces to re-imagine themselves as promoters of peace?

Rym Baouendi, Houssem Aoudi and Zied Mhirsi are at the forefront of young Tunisian leaders who are actively empowering the talent in their post-revolution country. In 2013, they founded co-working space Cogite, which literally provides space for young, ambitious entrepreneurs who want to take their future in their own hands. The countries first co-working space, its concept quickly caught on. Cogite is already beyond capacity, has opened a second location, and has plans to expand to other parts of Tunisia next year.

Brand Thinking for Bill Gates and ‘Occupy’.
Using the Brand Strategy Canvas we distilled, analyzed and dissected and came up with the essential building blocks of brands of Bill Gates.

After listening to my plans attentively for half an hour, my business coach asked: “So what makes you happy?”. I was confused. I had just run him through the model for my future company. What’s happiness got to do with it? And why would my coach ask me about feelings? Duh.